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Ivan Fedorov

Partner at Flashpoint Venture Capital, focused on B2B software companies

Ivan Fedorov is an accomplished digital marketing expert with over 10 years of experience across various domains. He specializes in product development, promotion, and sales, and has a remarkable track record in internet marketing, e-commerce, web development, and online media. Ivan has a Master's Degree in Mechanical Engineering and a Bachelor's Degree in Business Administration and Management from East Ukrainian State University. Additionally, he has also studied the Digital Future of Journalism at the National University of Kyiv-Mohyla Academy.

Over the years, Ivan has gained extensive experience in developing multi-sided platforms in the B2B and B2C sectors, marketing automation tools, and personalization tools for online advertising. He has worked on go-to-market strategies, acquisition, and retention campaigns, building new revenue streams for various organizations. Ivan is also well-versed in data-driven marketing, big data analytics, programmatic buying, and mobile advertising.

Ivan is a regular speaker at international conferences on internet marketing, e-commerce, online media, mobile, and affiliate marketing. He has worked at Admixer as the New Business Director, and previously co-founded and worked as the Sales and Marketing Director at BeSure Healthcare B.V. Before that, he was the Head Of Digital at JSC "Blitz-Inform," Marketing Manager/Web Project Manager at Royal Holding, and Head Of Web Development at Lardi LLC.

Highlights

May 16 · linkedin

An interesting perspective on In-store retail media capabilities by Andrew Lipsman and Marlow Nickell. Actually, creating a complete funnel of interactions on Outdoor/Indoor media along the entire buyer journey is quite exiting challenge. This can be done programmatically, but will require sufficient scale, creativity at each level of the funnel, and the right approach to measurement.

Apr 15 · linkedin

Looking for experienced BD manager in the Publisher relations department

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Ivan Fedorov
Ivan Fedorov, photo 1
Ivan Fedorov, photo 2
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Experience

Partner at Flashpoint Venture Capital (December 2020 - Present)
Investment Director at Flashpoint Venture Capital (July 2018 - December 2020), Investment Associate at Flashpoint Venture Capital (May 2014 - June 2018), CEO & founder at faqademy (September 2013 - Ap at KPMG Corporate Finance (May 2010 - March 2011)

Location

Ukraine