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Israel Gutierrez
Merchandising Manager/ Global Sourcing / KAM Retail
Professional Background
Ivis Gutiérrez Guerra is a seasoned professional in the retail sector, boasting an impressive career that spans over eight years. Throughout her tenure, Ivis has developed a robust expertise in various domains such as Merchandising, Sourcing, and Branding, specifically focusing on Textile articles, Accessories, and Home Improvement products. Her proactive approach and thorough understanding of the retail environment have allowed her to excel in increasingly challenging roles within prestigious organizations.
Ivis has cultivated her skills while working in prominent positions, notably at Greenlux, where she serves as a Key Account Manager in Retail, leading initiatives that enhance the company’s visibility and market penetration in the solar panel sector. Before this, she made significant contributions as the Merchandising Manager/Planner at Tecnológico de Monterrey, where her strategic vision and execution played a pivotal role in driving merchandise planning and optimization processes.
Her background also includes a stint as the Global Sourcing Manager at Lowe's Companies, Inc., where she honed her skills in sourcing quality products on a global scale. Earlier roles included serving as a Senior Merchandiser at Lowe's México and a Buyer for running gear at Innovasport. This diverse experience underscores her adaptability and comprehensive knowledge of the retail landscape.
Education and Achievements
Ivis Gutiérrez Guerra is well-educated, holding a Master of Business Administration (MBA) along with a Licenciatura in Negocios Internacionales from Universidad del Valle de México. Her studies provided her with a solid foundation in international business dynamics, equipping her with the skills necessary to navigate complex global markets. Additionally, she also pursued her education in International Business at Universidad Europea de Madrid, further enhancing her expertise in the field.
Her academic background has enriched her professional experience, allowing her to implement best practices in sourcing, merchandising, and branding strategies that resonate with consumer demands and market trends. Ivis continually seeks to learn and develop professionally, demonstrating a commitment to remaining at the forefront of industry developments.
Achievements
Throughout her career, Ivis has distinguished herself not just through her roles but through tangible achievements that highlight her effectiveness and innovation in the retail industry. Her work has contributed significantly to optimizing supply chains and enhancing product offerings in the companies she has served, which are critical elements for success in competitive markets.
Ivis's ability to blend creative branding with strategic sourcing has enabled organizations to boost their brand presence while providing high-quality products to their customers. From efficiently managing merchandising plans at educational institutions to elevating product sourcing strategies at a global level, Ivis has consistently delivered results that align with both company goals and consumer satisfaction.
Tags
Retail professional
Merchandising expert
Sourcing specialist
Branding strategist
Textile merchandise
Accessories branding
Home improvement retail
MBA graduate
International business studies
Key Account Manager
Global sourcing manager
Senior merchandiser
Strategic planner
