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Ivy C.
Co-Founder & Chief Growth Officer @ CMEOW | MBA Candidate | TEDx Speaker
Ivy Chen is an entrepreneur, dog lover, and cultural enthusiast. As a Chinese Canadian, Chen enjoys finding a balance between growing up with Asian traditions and Western culture. She studied retail management at Ryerson University and is now a founding partner and VP of Innovation & Strategic Partnerships at CMEOW. A company on a mission to promote Asian cuisine and help newcomers find a sense of belonging through food. Chen's goal is to make Asian cuisine more accessible by utilizing technology and improving the consumer experience in North America. For more information, you can contact her at [email protected].
Highlights
What's the best part of Shoptalk? It's like Coachella meets speed dating for the retail world — except you leave with brilliant business insights instead of sunburn and a questionable phone number!
Here are some key learnings from Shoptalk Europe 2024! This year, the conference covers 5 major themes in retail:
🚀 Employing AI to Transform Business
- Generative AI (GenAI) is a game-changer for retail. During the "Delivering Consistent Cross-Channel Experiences" session, panelists emphasized using AI and collecting accurate customer data to enhance the customer experience.
💡 Harnessing Brand Power and Building Trust
- Clear brand purpose and understanding customer needs are more critical than ever. Retailers must seek to connect with their shoppers, from launching exciting collaborations to successful customer segmentation strategies.
🛒 Building Loyalty via Seamless Customer Journeys
- Leveraging both online and offline channels can boost visibility and reach.
- Creating a frictionless customer experience from discovery to purchase is essential.
🌍 Creating Unified Retail Experiences
- A cohesive shopping experience across all platforms is the future of retail. Advanced omnichannel strategies are essential for a seamless customer journey.
- Using AI and large language models (LLMs) in fashion offers numerous benefits, such as detailed customer review analysis and real-time size recommendations based on brand-specific insights and customer preferences.
🤝 Navigating Changing Industry Relationships
- Retail media networks, business-to-business partnerships, and retailer technology commercialization are some of the key factors influencing retail industry relationships, blurring traditional market lines and roles.
#ShoptalkEurope #RetailInnovation #AI #Shoptalk
I just took a sneak peek at the Shoptalk Europe 2024 attendee list and wow it's absolutely mind blowing! You've got to see it for yourself 👇
Heads up. Register before Friday 17 May to be able to pre-book your business meetings and be part of Europe's biggest ever retail meetings programme.
Check out the latest attendee list now - https://lnkd.in/gdbpiAc2
Hope to see you this 3-5 June in sunny Barcelona.
#ImGoingToShoptalkEurope
