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Ivy Li

Senior PR Director China at Petrie PR - Luxury Lifestyle PR Agency

Ivy Li is the Senior PR Director for China at Petrie PR - Luxury Lifestyle PR Agency, based in Beijing.1 With over 15 years of experience in the luxury hospitality industry in China, she has held various roles including property-based PR and regional head of PR.1

Ivy joined Petrie PR to establish and develop the Mainland China offices, overseeing the China market.1 She is known for her strong relationships with senior editors, KOLs, and influencers in the travel, lifestyle, and fashion sectors.1 Ivy focuses on integrated PR and digital strategies to optimize brands' voices and enhance their market share in China.1

Her professional experience includes:

  • General Manager, China at Petrie PR - Luxury Lifestyle PR Agency (September 2015 - Present)
  • Regional PR Manager at Kempinski Hotels (August 2012 - April 2015)
  • Director of Marketing Communications at Raffles Beijing Hotel (September 2008 - June 2011)
  • Public Relation Manager & Personal Assistant to the General Manager at Commune by the Great Wall Kempinski (September 2005 - March 2008)1

Ivy holds a Master of Arts in Economics and Mass Media from the University of East Anglia.1 Outside of work, she is a mother of three dogs, enjoys food (especially desserts), practices Barre, Yoga, and meditation, and likes golf and traveling with friends.1

Highlights

Our Team | General Atlantic
Dec 8 · amchamchina.org
Staff - AmCham China

Related Questions

What are some of Ivy Li's most notable achievements at Petrie PR?
How has Ivy Li's career evolved over the past 15 years?
What strategies does Ivy Li use to build relationships with senior editors and KOLs?
Can you provide examples of successful PR campaigns Ivy Li has led in China?
What are Ivy Li's hobbies and interests outside of her professional life?
Ivy Li
Ivy Li, photo 1
Ivy Li, photo 2
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Location

Beijing, China