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Iwan Bender
Vestigingsdirecteur FordStore Amsterdam at STERN
Iwan Bender is a professional with a diverse background in the automotive industry, currently working at FordStore Amsterdam, where the focus is on providing a seamless and enjoyable experience for customers looking to purchase a new Ford vehicle.
At FordStore Amsterdam, customers can explore a range of vehicles conveniently organized by category, including the latest models and the Ford ST performance line. The dealership also features a Relax Zone for customers to take a break and enjoy refreshments.
FordStore Amsterdam incorporates various digital technologies to enhance the customer experience, offering interactive learning opportunities about Ford vehicles. Visitors can use a dedicated app to explore the vehicle lineup and utilize the Ford Life Size Configurator to customize their Ford vehicle on a large HD display with multiple screens.
Additionally, the Vignale Lounge at FordStore Amsterdam provides a luxurious experience for customers interested in the Vignale line, complete with personalized service and interactive features like the Vignale Touch Table.
Apart from new vehicles, FordStore Amsterdam also caters to customers looking for high-quality pre-owned vehicles that meet Ford's strict standards. The dealership includes a Business Centre to support corporate clients with services like test drives and financing assistance. Moreover, a Transit Centre is available to assist owners of Ford commercial vehicles.
Iwan Bender's educational background includes studies in management development, sustainable mobility in the automotive industry, and sales management programs at institutions like Floreo Training & Coaching, IBKI, and Ford Academy.
He has held various roles in organizations such as Stern, including positions like Voorzitter Stern Sales overleg, Vestigingsdirecteur FordStore Amsterdam, and Marketing & Sales Coördinator PW Ardea Auto / Stern3. Additionally, Iwan has been involved in committees like Sponsor commissie at Oranjevereniging Beesd and Marketing commissie at Ford Nederland B.V.
From September 1, 2014, Iwan Bender has taken on the coordination of Marketing and Sales for passenger vehicles at Ardea Auto, expanding his responsibilities beyond the Amsterdam region.
