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Jacco van der Kooij

Working with customers opened my eyes and changed my life - Being kind and assuming positive intent will help you see the world from a different perspective

Jacco van der Kooij, the youngest of eight, hails from a small farmers' village in the Netherlands with a rich family history rooted in hard work and a commitment to helping others. Raised with values of trust and reputation, Jacco's upbringing has influenced his approach to business and success. With a background in various sales and leadership roles, including being the Co-CEO of Winning by Design, Jacco understands the importance of making clients successful in the subscription business model era. His career spans across organizations like Reach Capital, Storm Ventures, Harmonic, QUMU, KONTIKI, Technicolor, VERISIGN, and more, showcasing his expertise in sales, strategy, and leadership.

Highlights

Aug 1 · linkedin

The #1 issue facing CEOs today is the declining efficiency of GTM performance.

Research by Dave Boyce and me, based on the data provided by David Spitz from BenchSights, shows that it takes more and more investment to add $1 in net new revenue, be it from acquisition or expansion. For many, it takes well over $4 and it is getting worse.

This metric is so impactful that it will change the landscape of our industry over the next few years. Here's a breakdown of the video so you can skip to the good parts:

  • 0m57sec: Explaining the chart and identifying top performers.
  • 3m12sec: Scrolling through the list identifying who/what/when it breaks down.
  • 7m08sec: Going back to the cause (and what to do about it).

Folks, it doesn't have to be this way. We've outlined a straightforward plan that empowers companies to regain control. The road to success requires the expertise of RevOps professionals who understand how Revenue is Architected and requires collaboration with the CFO and FP&A teams.

This is part of a series of papers based on years of research. The 🔗 to the full Research Paper is in the first comment; as always, no email gates or pixels.

Furthermore, I've restructured the content in my profile's Featured section, including a recent article in Harvard Business Review, making it easy for those interested to follow the 🐰 down the hole.

#SaaS #GTM #RevenueArchitecture

Jul 10 · linkedin

🌟 Exciting News! 🌟 The WbD Ambassador Program is LAUNCHED and we are thrilled to welcome new members to the squad of Ambassadors. This squad is created for the most passionate among you who have expressed to have been impacted by "Revenue Architecture", "the Bowtie", "SPICED", and so much more.

Truly, we felt your love and support, and it inspired us to create a program with benefits to show our appreciation for all the support given to us:

📈 Exclusive early access to Revenue Architecture Research 🌍 Discounts on Revenue Architecture Summits 🤝 Access to the Ambassador Slack channel for networking 🎖 Ambassador badge to connect with like-minded experts 💰 Referral fees for sharing Open Courses or Access Pass to your network

Join us in shaping the future of revenue architecture! Find the link in the first comment or at the bottom of our homepage. Alone, it's challenging to drive change, but together, as a squad of passionate Ambassadors, we get to create a more modern world well beyond Growth at all Costs.

Check the link in the first comment (or find it at the footer of our website)

#WbDAmbassador #Opportunities #Networking #BusinessGrowth

Jacco van der Kooij
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Location

San Francisco Bay Area