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Jack B.

Wealth Management at Nutmeg

Jack Bennett is a well-rounded professional with experience in various fields, including technology, finance, and education.

He holds a Bachelor of Arts (B.A.) degree from Bournemouth University and has also studied at Utatlan Spanish School.

Jack has worked as a Cloud Software Consultant at Generation Digital, an Account Executive at Ritual.co and Planswell, a Language and Culture Teacher at Comunidad de Madrid, a Sales Executive, and in Fixed Income Financial Analytics at Bloomberg LP.

Highlights

Jan 30 · linkedin

Marketing starts with knowing who your customers are. Like, really knowing them.

Big fan of this visual. Really resonated and perfectly encapsulates the majority of conversations I have with CMOs, their respective companies and what we do at Attest.

Sadly, I can’t take any credit for the image. All credit and hats off to The Proper Marketing Club, Matt Dillon and marketing king Mark Ritson.

How well do you know your target customer?

Jun 8 · linkedin

There's no school like the old school?

A few interesting takeaways.

  • Brands are struggling to break through the digital clutter - 57% of participants disliked ads that played before a video and 43% didn’t even watch them. TV, radio, and print outperform digital channels in terms of reach, attention, and engagement relative to costs.

  • Marketers can build brand credibility and trust via traditional advertising. Buyers are feeling digitally jaded. Here we're seeing an upward trend of capitalising on consumers’ trust in traditional advertising.

  • Expect to see more podcasts! Podcast ads are effective because listeners trust their podcast hosts and are genuinely influenced by their endorsements. According to Ads Wizz, “Podcasts saw a 51% increase in available inventory, a 53% increase in new podcasts, and an 81% increase in podcast ad impressions.

  • Exploiting the digital lift of traditional media - URLs and QR codes allow marketers to gather extremely granular data, permitting them to develop robust marketing analytics regarding ROI and attribution, and eroding the advantage of digital channels.

https://lnkd.in/dVXT5uYK

#marketing #advertising #brand

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Jack B.
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Location

United Kingdom