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Jack Koch
Insights and marketing leader
Jack Koch is the Senior Vice President of Research & Insights at the Interactive Advertising Bureau (IAB), a position he has held since December 2022. Based in New York, he is recognized as an insights and marketing leader with extensive experience in establishing teams and driving innovative strategies within the advertising and media sectors.
Professional Background
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IAB (2022 - Present): As SVP, he leads research and insights initiatives, contributing to the organization's mission to support and enhance the digital advertising ecosystem.
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GWI (2020 - 2022): Served on the Client Advisory Board, providing strategic insights and guidance.
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Reddit, Inc. (2018 - 2022): Held multiple roles, including Global Head of Marketing Sciences, where he built the Marketing Sciences organization from the ground up, focusing on ad measurement and partner insights.
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Spotify (2016 - 2018): As Global Director of Advertiser Research & Measurement, he led efforts to demonstrate the platform's effectiveness as a media channel.
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LinkedIn (2015 - 2016): Managed audience research and insights across various business lines, contributing to the company's strategic positioning leading up to its acquisition by Microsoft.
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Electronic Arts (2011 - 2015): Directed global marketing insights, focusing on audience and industry analytics.
Koch's career also includes significant roles at AT&T AdWorks and Microsoft Advertising, where he developed innovative marketing strategies and research methodologies.
Education
Jack Koch earned his degree from Washington University in St. Louis, where he honed his expertise in marketing and research methodologies, further enhancing his capabilities in the advertising industry.1
Highlights
Creator-driven content isn’t just part of digital video growth, it’s leading the charge! Really enjoyed sharing with Think with Google findings from our latest research about creators' role in people’s lives, media habits, and purchase decisions — and how marketers can maximize the opportunity. I'm excited to bring these insights to life next week with Google's Kristen O'Hara and creator Dylan Lemay at #IABALM!
Link to the full IAB / Talk Shoppe report & VOD: bit.ly/3Hwexi8 TwG article: goo.gle/3SvurQ9
We’re hiring at Reddit, Inc.! The Marketing Sciences team continues to grow, and we have Measurement & Insights roles open for passionate data-driven storytellers! Locations flexible.
- Sr. Manager, Partner Insights: https://lnkd.in/eqziNZq
- Ads Measurement Lead (multiple roles available): https://lnkd.in/ePvPAJj
- Ads Measurement Insights Lead: https://lnkd.in/exkkWwG
