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Jacklyn Deans

B2B Copywriter & Content Marketing Writer for eCommerce, Tech, & SaaS | Blog Posts, Articles, Web Copy, Case Studies, Email | Helping Your Business Get More Leads & Clients Through Writing That Converts

Jacklyn Deans is a B2B freelance copywriter and content marketing writer based in New York, New York. She specializes in creating engaging content tailored for businesses, focusing on strategies that resonate with target audiences. Her expertise includes developing buyer personas and providing practical guidance on content creation to enhance marketing efforts.1

Professional Background::

  • Jacklyn has a significant background in writing for various industries, emphasizing the importance of understanding customer needs and behaviors.
  • She has contributed to discussions on e-commerce trends and has been quoted in reputable publications like Business News Daily, showcasing her insights into mobile optimization and other relevant topics.3

Jacklyn is active on LinkedIn, where she shares her thoughts on marketing strategies and engages with her professional network.2

Highlights

Jan 13 · linkedin

10 Must-Have Features for a Profitable eCommerce Site

  1. Fast-loading site

  2. Glitch-free functionality

  3. Familiar and intuitive UX design

  4. Solid search and filtering options

  5. Good customer service and support

  6. Deep understanding of your customer

  7. Excellent copy and product descriptions

  8. Clear shipping policies with a free shipping option

  9. Great reviews/testimonials with user-generated content

  10. High-quality product images showing items from multiple angles

While there are additional factors, get these basics down, and you will see solid conversion rates for your eCommerce store.

#ecommerce #ecommercetips #business #technology #shopify #fashion #beauty #bestadvice

Jan 12 · linkedin

Are you failing to send abandoned shopping cart emails? Then your eCommerce business is making a costly mistake.

Abandoned cart emails are the most cost-effective way to reach out to customers who are already interested in your products. Here are 7 tips for recovering the sale:

  1. Timing is key: Send abandoned cart emails within 4 - 24 hours of the customer leaving the website.

This ensures that the customer still has the items fresh in their mind, increasing their chances of returning to complete the purchase.

  1. Personalize the email: Personalized emails are more likely to be opened and read.

Use the customer's name in the subject line and include the products they left behind in the email.

  1. Use a compelling subject line: The subject line should be attention-grabbing and communicate the purpose of the email.

"Your shopping cart misses you!" or "Don’t let free shipping go to waste!" are just a few examples.

  1. Include a discount or promotion: Since 48% of customers abandon their shopping carts because of extra costs (shipping, taxes, fees, etc.), a discount is a compelling reason to complete their purchase.

  2. Create a sense of urgency: Include a deadline for the promotion or special offer you are offering in the email.

  3. Make it easy to complete the purchase: Include a direct link to the shopping cart in the email, so the customer can easily return to the website and complete their purchase.

  4. Use a clear and persuasive call-to-action: Encourage customers to return to the website and complete their purchase by using a clear and persuasive call-to-action in the email.

CTA buttons should be solid, high-contrast, and bright with urgent copy like "Buy Now" or "Get Mine Now."

Have thoughts or questions?

Let me know in the comments.

#ecommerce #ecommercetips #business #technology #shopify #emailmarketing #fashion #beauty #bestadvice

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Location

New York, New York, United States