Suggestions
Jackson Dahl
Advising startups and exploring. Venture Partner at Paradigm.
Jackson Dahl
Jackson Dahl: was a founding member of 100 Thieves, a premier esports team and lifestyle brand.123 He joined Nadeshot upon the company's formation as its first employee.1 At 100 Thieves, Jackson ran talent and entertainment strategy, signing and managing the company's roster of content creators, streamers, and non-competitive talent.1
Prior to 100 Thieves, Jackson worked in venture capital and attended the University of Southern California.1 He was named to Forbes' 30 Under 30 list during his time at 100 Thieves.3
In November 2021, Jackson departed 100 Thieves.4 Five months later, he announced he had joined Paradigm as an Investment Partner.23 At Paradigm, Jackson is excited to explore the potential of cryptocurrency and Web3 technologies.3
Jackson's LinkedIn username is @jacksondahl.5
Highlights
A question we will contend with in the years to come, at least for digital things:
When the shortcut is indistinguishable from the way that takes far more effort, why bother? When should we bother?
What is real and fake?
What virtue is there in effort, in care, in details that no one will ever see?
We will surely see some kind of virtue signaling in proof of humanity (Apple TV intro behind-the-scenes video comes to mind). But will that last? Perhaps Apple has so many resources it can continue to invest in manual efforts for "brand."
But what about The New York Times? or a far smaller publication, focused on journalism and stories? Is it better to spend scarce resources on a beautiful, painstakingly made "real" photo when the alternative is free and instant?
Perhaps NYT's games should fund these efforts just as it should fund the writing? What about when the same can be done for the writing? Which is more worthy of scarce resources? A beautiful cover or more good words?
An obvious conclusion will just be that we will find ways to demand "proof of work" in real things. Certainly when we can experience them ourselves (Sports, Coachella, Omakase, intimate live theater, etc etc). And perhaps digital echoes of proof of work (billboards, videos with behind the scenes, technical ways to prove you were really there or it was really done by hand).
But I'm not even sure on the latter. Maybe we will just decide that our digital and physical worlds have different rules entirely, and we will give up on the digitally "real."
In any case—and it is certainly a luxury in all aspects of creative life—I think we will all have to contend with where and when we want to sweat the details for their own sake. It is cliché, but what do you not want to automate?
The question of what won't get automated will keep coming up with scarcer and scarcer answers. It already feels a bit tired. Everything (at least digital) will be possible to automate. Everything. We will simulate worlds. Perhaps the digital was never "real." Digital life is already infinite. Perhaps we should embrace it!
Creative effort will simply be up to you and me, answering to ourselves. We will have to choose the little and big ways we want to go the extra mile anyway, because it is worth it to us.
We are unprepared to think this way. I think creativity is partly about craft, partly about remixing into the new, and partly about dignity. The first will need to be redefined, the second is now in warp speed, and the last will remain up to us.
“That is the main thing about the beauty of life; that you don't cram. And not only beauty, but also the fact that there is never a concrete thing in life.”
- Apichatpong Weerasethakul

