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Jaclyn Fu

CEO @ Pepper | Forbes 30 Under 30 | Inc. Top 100

Jaclyn Fu is the Co-Founder and Co-CEO of Pepper, an unapologetic bra company for small-chested women.16 She launched Pepper in January 2017 with a mission to empower women to feel confident and beautiful with the body they have.17

Jaclyn's entrepreneurial journey began with her personal struggle to find well-fitting bras for her 32A chest.6 Recognizing a gap in the market, she and her co-founder Lia Winograd created Pepper to address the fit issues faced by women with smaller busts.3 Their Kickstarter campaign was fully funded in just 10 hours, validating the need for their product.4

Before founding Pepper, Jaclyn worked in product marketing roles at tech companies including Mozilla, Etsy, and Conversocial.37 She is a graduate of the University of California at Berkeley and is also a registered yoga instructor.3

Jaclyn has been recognized for her entrepreneurial achievements, including being named to the Forbes 30 Under 30 list and Inc. Female Founders 100.2 Under her leadership, Pepper has grown significantly, selling over 1 million bras online and reaching 8-figure sales.4

As of February 2025, Jaclyn continues to lead Pepper and has recently started offering mentorship to other entrepreneurs through the platform Intro.5

Highlights

Aug 7 · linkedin

We're hiring at Pepper and growing the team! 🌶 Please send referrals my way!

Senior Director of Growth & Retention: https://lnkd.in/gbcan4VK

Director of Retention Marketing: https://lnkd.in/gaQBGuYv

Director of Brand & Integrated Marketing: https://lnkd.in/gEYeJCGp

Creative Operations Manager: https://lnkd.in/guyk7eij

Jun 24 · linkedin

Pepper is hiring a Director of Brand & Integrated Marketing! ✨ We're on a mission to inspire small-chested women everywhere to embrace the 'flat' in flattering and are looking for a marketing leader to grow and engage our community of passionate fans. You'll own product/campaign launches, social, influencer, PR with an emphasis on driving non-paid traffic, engagement and revenue.

Come join a small/mighty team that's doing big things 🚀 Remote role in the U.S. Please send referrals my way!

https://lnkd.in/gEYeJCGp

Related Questions

What inspired Jaclyn Fu to start Pepper?
How did Jaclyn Fu's personal experiences influence the creation of Pepper?
What challenges did Jaclyn Fu face when launching Pepper?
How did Jaclyn Fu's background in product development and marketing help in starting Pepper?
What makes Pepper's bra designs unique compared to other brands?
Jaclyn Fu
Jaclyn Fu, photo 1
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Location

Denver, Colorado, United States