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Jaclyn Tillman
Assistant Manager, Influencer Marketing and Public Relations at Coty
Professional Background
Jaclyn Tillman has built an impressive career in marketing and public relations, leveraging her expertise in communication and her academic background in psychology. As the Assistant Manager of Influencer Marketing and Public Relations at Coty, she plays a pivotal role in shaping the brand's presence through strategic influencer collaborations and comprehensive public relations efforts. Jaclyn’s prior experience as a Coordinator in the same domain at Coty equipped her with invaluable skills in relationship management and campaign execution, laying a strong foundation for her current position.
Before joining Coty, Jaclyn honed her knowledge and skills in the media landscape as a Social Media Manager at Long Island Plastic Surgical Group, PC. There, she effectively managed the clinic’s online presence, engaging potential clients and enhancing brand visibility through innovative social media strategies. Her background further extends into the realm of negotiation, where she served at MediaCom as both a Negotiator and Assistant Negotiator. These roles helped Jaclyn develop a keen understanding of media planning and buying in a fast-paced environment.
With a diverse range of experiences, Jaclyn has also contributed significantly to multiple organizations, including her role as the Outreach Committee Chair for the Young Professionals Committee at Cancer and Careers. This position allowed her to advocate for cancer patients in their professional journeys, spearheading initiatives to create awareness and support within the work community. Her passion for community involvement is evident, as she has undertaken various volunteer roles, demonstrating her commitment to giving back and making a difference in people's lives.
Education and Achievements
Jaclyn's educational path reflects her dedication to understanding human behavior and wellness. She pursued a Bachelor of Arts in Psychology at Binghamton University, where she also completed a minor in Health and Wellness. This academic background not only deepened her knowledge of psychological principles but also gave her insights into the importance of health and wellness in personal and professional settings.
During her time at Binghamton University, Jaclyn further engaged with her academic community by serving as an Undergraduate Teaching Assistant. This experience allowed her to share her knowledge while also refining her leadership skills and fortifying her educational foundation.
Her formal education began at Syosset Senior High School, followed by a study abroad at Lorenzo Di Medici in Florence, Italy, where she immersed herself in a rich cultural environment. The combination of her broad educational experiences and varied work history has thoroughly prepared Jaclyn for her current endeavors in influencer marketing and public relations.
Notable Achievements
Jaclyn's career achievements are noteworthy not just for their breadth but also for their impact. At Coty, she has successfully managed influencer partnerships that amplify the company’s brand reach and create engaging consumer relationships. Her ability to navigate the complexities of influencer dynamics and public relations has made her an asset in her current role.
In her previous roles, Jaclyn has demonstrated a strong commitment to excellence. As a Social Media Manager, she drove campaigns that significantly increased online engagement metrics, showcasing her ability to adapt to the ever-evolving digital landscape. Additionally, her negotiation skills at MediaCom contributed to effective media buying strategies that yielded significant results for her clients.
Jaclyn’s participation in community-oriented roles, from her volunteer work at hospitals to her involvement at the Chabad Student Center, highlights her commitment to service and support of others. Her success in balancing a professional career while remaining active in community work reflects her strong values and determination to influence positive change.
Overall, Jaclyn Tillman’s blend of education, professional experience, and community involvement uniquely positions her as a dynamic leader in the marketing and public relations field.
