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Jaco Crafford

Digital Product Design Leader | FinTech | B2B SaaS

Jaco Crafford is a seasoned professional with 23 years of experience in designing and managing customer-centric digital products. He is currently leading a team of Product Designers in the travel industry, specializing in crafting B2B software solutions.

His expertise spans across various industries including banking, retail financial services, B2B, and SaaS platforms. Jaco has a diverse skill set as a Product Owner, Design Manager, UX Practitioner, UI Designer, and Design Thinking facilitator.

As a theory scholar, Jaco has in-depth knowledge in areas such as behavioural economics, heuristics, cognitive biases, HCI, and Gestalt Principles. He has a specific focus on mobile specialization, covering usability, design patterns, components, conventions, and platform best practices.

Apart from his design acumen, Jaco is proficient in programming and technology, enabling him to effectively bridge the gap between design and engineering. He also brings extensive experience in managing digital brand and design standards.

Jaco Crafford's educational background includes completing courses at Harvard Business School on Network Effects, Online Media Strategy, Network Monetization, and Strategy. Additionally, he pursued studies in Project Management at Cape Peninsula University of Technology and obtained a Diploma in New Media Design from City Varsity.

Throughout his career, Jaco has held key positions in renowned organizations such as FareHarbor, Absa Group, Barclays, 22seven: Boss Your Money, Isoflow, 24.com, TLC Marketing Worldwide, Liquid Thought, Synergy Corporate Technologies, and Old Mutual.

Highlights

May 31 · linkedin

Job alert: Senior Product Designer in Amsterdam! 🚀

We are looking for a Senior Product Designer to join our team. If you're passionate about creating top-notch user experiences and want to shape the future of travel, we want to hear from you!

Interested? Check out the job description:

Dec 18 · linkedin

Another big delivery in 2020 for the Absa ARO mobile team – we launched Business Banking on our app in 9 African countries. Same app, same familiar interface, which now enables business account holders to log in and bank on the go. Another digital solution that gets things done. With Johan Viljoen Ajay Chauhan Jana Pellissier Christoff Jacobs Martin Kirsten Keith Crompton #digitalbanking #digitaltransformation #customercentric #uxui #uxdesign #uidesign #productowner

Jaco Crafford
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Location

Amsterdam, North Holland, Netherlands