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Jacob Benbunan

Jacob Benbunan is the co-founder and CEO of Saffron Brand Consultants, an independent global brand consultancy.14 He founded the company in 2001 alongside Wally Olins.1 Benbunan champions a global, multi-cultural, and one-team approach at Saffron.3

As a brand expert, Benbunan leads Saffron in advising businesses and institutions worldwide on brand strategy.1 The company has worked with notable clients such as YouTube, Siemens, Goldman Sachs, and Santander, among others.1 Saffron has also been involved in place brand strategy for cities and countries, including Vienna and London.1

Benbunan is known for his expertise in creating memorable brands. He emphasizes the importance of delivering on the promise of an experience across strategy, design, and product.4 His approach focuses on building brand foundations that are authentic, relevant to customers, and differentiated from competitors.4

In addition to his role at Saffron, Benbunan is a sought-after speaker at industry events. He has presented on topics such as brand as a promise of experience and the role of innovation in overcoming crises.25

Highlights

Nov 5 · linkedin

Websummit. I have been invited to speak there three times. Quite an event. Quite a gathering of enthusiasts, ambitious people with some pretty wow ideas, really nice opportunities to meet, listen and learn about the new.

I invite you to watch this video to realise the morality, hypocrisy and cynicism behind its founder and leader. Never again, Websummit.

Feb 17 · linkedin

A fascinating few days in Japan with our new partners Original Inc. Truly grateful for the many contacts they have opened up for us and inspiring to see Japan opening up after over two years of lockdown.

Meeting the Spanish Ambassador, Fidel Sendagorta, and our interactions with Japanese businesses and places were especially exciting.

Hiroyuki Fushitani Akiko Toya Ben Knapp Mao Kawakami

Related Questions

What inspired Jacob Benbunan to start Saffron Brand Consultants?
How did Jacob Benbunan and Wally Olins meet?
What are some of the most memorable brand experiences created by Saffron?
How has Saffron's approach to brand consulting evolved over the years?
What are Jacob Benbunan's views on the future of brand consulting?
Jacob Benbunan
Jacob Benbunan, photo 1
Jacob Benbunan, photo 2
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Location

Madrid Area, Spain