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Jacob Grabczewski

Head of Product at Xaxis

Jacob Grabczewski is the Head of Product for Copilot at Xaxis, a global programmatic advertising company.12 He leads the product teams behind Copilot, which is Xaxis' AI-powered optimization technology for digital media investments.1 Grabczewski has nearly two decades of experience in digital advertising and technology, having previously held roles in analytics and operations.1

At Xaxis, Grabczewski focuses on developing custom algorithms and AI solutions to improve programmatic ad bidding and optimization. He has noted that custom algorithms have accounted for 20% of digital ad activity optimized by the Copilot system in 2021, up from 15% the previous year.2 His work involves creating sophisticated tools that leverage advertisers' first-party data to enhance ad performance and achieve specific business outcomes.2

Grabczewski is known for his expertise in AI applications for advertising, particularly in the context of the evolving digital landscape and the impending deprecation of third-party cookies.12 His LinkedIn username is jgrabczewski.3

Related Questions

What are some key achievements of Jacob Grabczewski at Xaxis?
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What are custom algorithms, and how are they used in digital ad targeting?
Jacob Grabczewski
Jacob Grabczewski, photo 1
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Location

New York City Metropolitan Area