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Jacob Rosen

Brand Manager at Oakley

Jacob Rosen is the North America Brand Manager for Team Sports at Oakley, a position he has held since January 2022. Based in the New York City Metropolitan Area, he is recognized as an intuitive and seasoned marketer with a strong background in sports marketing and brand strategy. His career includes significant experience at the intersection of marketing, sports, and popular culture, emphasizing relationship building and brand execution.

Professional Experience

  • Oakley: NA Brand Manager (Team Sports) since January 2022.

  • MALKA: Project Manager from March 2021 to December 2021.

  • MADE Hoops: Sponsorship Consultant from September 2020 to October 2021.

  • Elevate Hoops: Director of Operations for the Golden Window Classic MTE from September 2020 to December 2020.

  • Game Seven Marketing: Account Manager from April 2019 to June 2020, and Account Coordinator from July 2016 to April 2019.

  • Syracuse University: Held positions as Men's Basketball Head Manager and Manager from 2012 to 2016.

He has also interned with notable organizations, including Nike and SU Athletics, further enhancing his expertise in sports marketing and brand management.

Education

Jacob Rosen holds a Bachelor's Degree in Sport Management from Syracuse University, which has provided him with a solid foundation for his career in sports marketing and brand management.12

Highlights

Mar 25 · linkedin

Last week, I found myself in a position I never imagined: hosting a public conversation with NBA Legend and current Team Oakley Golf athlete J.R. Smith at Oakley's Vision Expo East booth. It was an amazing opportunity, but truth be told, I was nervous. Public speaking in front of large groups has always been a bit of a fear for me. Yet, as I stood there, I realized it was a pivotal moment for my personal and professional growth.

Throughout my career, whether managing for Syracuse Basketball or producing events at Game Seven Marketing, I've preferred to work behind the scenes. But I've come to realize that true growth lies beyond our comfort zones. So, with 2024 underway, I made it my mission to embrace discomfort and expand my skill set.

Last week marked a successful first step on this journey. I had the privilege of sharing J.R. and Oakley's inspiring stories, advocating for vision health, and empowering the next generation. None of this would have been possible without the unwavering support of my Oakley teammates, especially my friend and manager, Daniel Rosenberg, who believed in me even when I doubted myself.

While I may not be updating my LinkedIn profile to include "Host" just yet, I'm excited to continue this journey. If you're seeking a panelist, speaker, or someone to discuss sports marketing or grassroots relationship building, don't hesitate to reach out!

Dec 31 · linkedin

What’s up all!

Checking in and closing out this year on a high! I’ve got some huge personal news that I’m finally ready to share. Starting next week I will officially be joining the incredible team at Oakley North America as their new Brand Marketing Manager for Team Sports. I could not be more ecstatic to be making the transition from the agency to the brand side and to do it with a former client and brand I love is a dream.

I owe a huge amount of gratitude to all the people who have supported me throughout my journey. There are too many to name, but a special shoutout to the teams at Game Seven Marketing and MALKA for giving me such amazing opportunities over the past 6 years.

I will be forever grateful to everyone who has challenged me to be a better professional, but most importantly a better person each and every day. Looking forward to this next adventure!

Related Questions

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How did Jacob Rosen transition from Syracuse University to his role at Oakley?
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How has Jacob Rosen's experience at Nike influenced his work at Oakley?
Jacob Rosen
Jacob Rosen, photo 1
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Experience

NA Brand Manager (Team Sports) at Oakley since January 2022
Project Manager at MALKA, Sponsorship Consultant at MADE Hoops, Director Of Operations at Elevate Hoops, Event Producer at Freelance, Account Manager at Game Seven Marketing

Education

Bachelor's Degree in Sport Management from Syracuse University

Location

New York City Metropolitan Area