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Jacqueline Childers

New Business @ B Corp Creative Agency | Helping Mid - Market -> Enterprise Beauty, Fashion, & Retail Brands Power Disruptive Marketing Solutions

Jacqueline Childers is a seasoned professional with over 7 years of experience in digital and influencer marketing, specializing in the beauty industry with notable brands like Lancome, MD Complete, and Laura Mercier.

She is known for her entrepreneurial spirit, analytical storytelling approach, and a 360-degree impact on clients ranging from small businesses to Fortune 500 companies, including direct influence on product design and stakeholder engagement.

Jacqueline excels in adapting to new roles and challenges, having recently transitioned to a revenue-driven sales position to further enhance her interpersonal and analytical skills while continuing to serve as a trusted advisor and marketer for her clients and team.

Her educational background includes a Bachelor's degree in Communication Studies from The University of Georgia.

Throughout her career, Jacqueline has held key roles such as Account Executive at Obsess, Digital Partnerships Director at Salt Model & Talent, and various positions at notable firms like Camera Iq, Hypr Brands, Peppercomm, Hl Group, Flightpath, and Evolvemkd.

Highlights

Aug 27 · linkedin

Wow- was not expecting the news of #MetaSpark shutting down in January 2025 today.

As someone who’s worked in #AR and witnessed its transformative potential at an early-stage startup back in the throws of COVID, the news of Meta Spark shutting down feels bittersweet. Meta Spark greatly contributed to democratizing AR, making it accessible to creators and brands alike, and curating a passionate community of designers and artists.

While the closure of Meta Spark marks the end of an era, it’s also a pivotal moment for Beauty and Fashion marketers. This change signals a need to rethink how AR fits into your brand's digital strategy. It’s time to explore new horizons—like Snap Inc.’s Lens Studio, TikTok's Effect House (Check out Tiffany Nguyen's LinkedIn post on #FentyBeauty's Match Stix Snatch TikTok Effect from Grace Choi), AR Mirrors, CGI FOOH and WebAR—to continue delivering the immersive experiences your consumers crave.

The Beauty industry was early to innovate with social AR, and has truly seen the power of AR in driving community and significant social engagement- so, now more than ever, this is your chance to drive engagement! Rethink how AR can create even more personalized, interactive experiences. Take inspiration from KIKI World, which is disrupting the beauty space through co-creation and community-driven experiences.

At CULT LDN + NYC, we see this as an unbound opportunity, particularly with GeoAR, which we’re exploring through our exciting partnership with The WeAR which is launching this Fashion Month- so stay tuned!

While I don't know where Meta may pivot... there is room for plenty of speculation this early, I would love to know your thoughts! However, Augmented Reality is here to stay, and will continue to evolve. Sending love to all the AR Creators impacted by the news.

#MetaSpark #AR #Innovation #BeautyMarketing

Jul 23 · linkedin

🚀Unlock the Future of Beauty & Fashion!

Did you miss CULT LDN + NYC's Metaverse Beauty World #MBWSummit? No worries, we’ve got you covered!

Dive into the full recap and discover actionable insights to drive your brand's innovation here: https://lnkd.in/dvfnv5r2

Event Highlights:

👯 Community-Obsessed Brands: Engage deeply with your audience to transform your brand's trajectory. 🤝 Inclusivity Imperative: Go beyond performative actions to genuine, impactful inclusivity. 💻 Hyper-Personalization: Use technology for tailored beauty solutions. Sustainable Innovation: Embrace blockchain and 3D printing for ethical and sustainable practices. 🤖 AI Insights: AI is a tool to enhance, not replace, human creativity.

Big thanks to all our brand partners involved in our first-ever Metaverse Beauty World Summit and to all my amazing coworkers who helped bring this three-day event to life!

#BeautyInnovation #Fashion #AI #Sustainability #Inclusivity #Web3

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Jacqueline Childers
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Location

New York, New York, United States