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Jacqueline Madarang
Director of Marketing Technology & Operations; Leader and Pioneer in Marketing Technology and Digital Marketing at Law Firms
Professional Background
Jacqueline Madarang is a distinguished leader in the field of marketing technology and operations, currently serving as the Director of Marketing Technology & Operations at Blank Rome, one of America's preeminent AmLaw 100 law firms. With an impressive track record, she oversees the firm's marketing and business development technology, digital marketing initiatives, and marketing operations. Jacqueline’s role embodies a unique blend of technological expertise and business insight, guiding her team of enthusiastic marketing technologists in the implementation of sophisticated marketing and business development strategies that align with the firm's overarching goals.
In her capacity at Blank Rome, Jacqueline has successfully led and executed numerous large-scale projects, leveraging her extensive knowledge in digital marketing to elevate the firm’s business development efforts. Her contributions and innovative approaches have garnered recognition within the legal industry and beyond, earning her several prestigious accolades, including multiple Your Honor Awards for outstanding CRM implementations and trainings, a website award for innovative technology and design, and thought leadership awards celebrating the success of the programs she has launched.
Education and Achievements
Jacqueline is an alumna of Loyola Marymount University, where she developed the foundational skills that would propel her into a successful career in marketing technology. Her academic background, combined with her practical experience, has equipped her with a comprehensive understanding of the digital marketing landscape, including social and content marketing, branding, and best practices in website and CRM management.
Outside of her direct responsibilities at Blank Rome, Jacqueline is a dynamic speaker and author in the realms of marketing technology and operations. She has shared her insights across various platforms, contributing to the ongoing conversation about the best practices and trends affecting the marketing technology sector. In addition, Jacqueline co-leads the Marketing Technology Forum for Legal (MTFL), a group dedicated to in-house marketing law firm professionals invested in the intersection of marketing technology and digital marketing.
Among her many leadership positions, Jacqueline has been actively involved with the Legal Marketing Association (LMA) and the International Legal Technology Association (ILTA). Her dedication to the profession is evident through her past roles on the board, where she spearheaded the launch of the LMA Mid-Atlantic Region’s Conference. Currently, she serves as the co-chair of the LMA Mid-Atlantic Senior Leaders’ Special Interest Group and is a member of the LMA’s Regional Conferences Task Force, providing strategic guidance to all regional conferences.
Notable Achievements
Jacqueline Madarang's career is marked by numerous notable achievements that reflect her commitment to excellence in marketing technology. Her talents have been recognized not only through awards but also through her influential position within the marketing community:
- Your Honor Awards: Jacqueline has received several of these awards, specifically for her innovative CRM implementations and training initiatives, exemplifying her ability to enhance operational efficiencies within legal marketing.
- Website Award: This accolade highlights her innovative contributions to technology and design, showcasing her aptitude for combining functionality with user experience to drive engagement.
- Thought Leadership Awards: Lawyers under Jacqueline's guidance and the programs she has launched have achieved recognition, demonstrating her impact on fostering industry leaders through effective thought leadership initiatives.
- Speaking Engagements and Publications: As a frequent speaker and author, Jacqueline has contributed thought-provoking insights on martech, digital marketing strategies, and best practices, positioning herself as a thought leader in the legal marketing technology space.
In conclusion, Jacqueline Madarang embodies the ideal blend of strategic vision and hands-on expertise in the fast-evolving domain of marketing technology and operations. Her proactive leadership at Blank Rome, combined with her active participation in industry organizations such as LMA and ILTA, showcases her commitment to advancing the practice of marketing within the legal sector. Her work continues to inspire others in the marketing community, making her a key figure in shaping the future of legal marketing technology.
