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Jacqueline Parkes

CMO | Business Leader | Digital Innovation | Brand Building | Social Impact | Creative Storytelling

Jacqueline Parkes is a growth-oriented and accomplished Chief Marketing Officer with a wealth of experience driving financial and organizational success through integrated marketing campaigns, targeted branding initiatives, and creative execution.

She is a pioneer in digital transformation, credited for being among the first marketers to integrate digital technology into business processes, leading to cultural change and enhanced customer experiences.

Known for fostering imaginative thinking and promoting open communication rooted in accountability, Jacqueline aligns strategy and technology with people and processes to inspire innovation in digital enablement.

In her role as the first female Chief Marketing Officer in professional sports at Major League Baseball, Jacqueline spearheaded marketing, ticketing, research, creative, and philanthropic efforts.

During her tenure as the Chief Marketing Officer and EVP of Digital Studios at ViacomCBS, she elevated MTV to the top spot on cable, YouTube, and Netflix. Her leadership also propelled MTV's Video Music Awards to become the number one social event of the year.

Jacqueline Parkes
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Location

New York, New York, United States