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Jake Abrams

I help 7-9 figure DTC brands with revenue & CAC | I write The Process, a newsletter about modern growth marketing | Sold 100K+ personal cooling devices

Jake Abrams is the Founder of Odyssey, a Boston-based growth marketing agency focused on helping direct-to-consumer (DTC) brands increase revenue and return on ad spend.12 He founded Odyssey in February 2020, leveraging his extensive experience in digital marketing and brand development.3

Prior to founding Odyssey, Jake held several notable positions:

  1. VP Marketing at Embr Labs (December 2018 - February 2020)
  2. Head of Marketing & Growth at Firehose Project (March 2016 - July 2017)
  3. Marketing Manager at Arnold Worldwide (January 2015 - February 2016)

At Embr Labs, Jake played a crucial role in rebranding and launching the product Wristify, which led to a successful Kickstarter campaign raising $630,000 and selling over 50,000 units.3

Jake's expertise lies in digital marketing strategy, performance marketing, brand development, and customer acquisition. He has a proven track record of driving significant growth for various companies, including increasing monthly site traffic by 2.5x and monthly leads by 8.5x at Firehose Project.3

Jake holds a Bachelor of Arts degree from Boston College and has also studied at Universidad Carlos III de Madrid.3 His career achievements include winning a Bronze Effie Award in the David vs. Goliath category for his work with New Balance.3

As the founder of Odyssey, Jake now focuses on helping 7 and 8-figure DTC brands optimize their messaging, audience targeting, media channel allocation, and creative strategies to drive growth.3

Highlights

Jun 24 · twitter

Enemy marketing is powerful.

But first, ask yourself:

→ Are we actually the hero? → Or are we the thing people hate? → What's our real story?

Don't attack yourself.

Jun 24 · twitter

How to do Enemy Marketing right:

→ Identify your audience → Find the shared value with your brand → Position yourself against the threat to that shared value

Reminder:

You can't fight the system while being part of it.

Related Questions

What inspired Jake Abrams to start Odyssey?
How has Jake Abrams' experience at Embr Labs influenced his approach at Odyssey?
What are some of the most successful campaigns Jake Abrams has led?
How does Jake Abrams integrate data-driven insights into his marketing strategies?
What makes Odyssey's approach to digital marketing unique?
Jake Abrams
Jake Abrams, photo 1
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Location

Boston, Massachusetts, United States