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Jake Bailey

Director, Head of Paid Media Labs at LinkedIn

Jake Bailey is the Director and Head of Paid Media Labs at LinkedIn, a position he has held since September 2021. In this role, he leads LinkedIn's global paid media innovation division, focusing on enhancing the company's substantial B2B and B2C media programs. His responsibilities encompass various aspects of marketing, including experimentation, marketing analytics, ad operations, and channel strategy across multiple platforms such as search, social media, programmatic display, and audio.1

Professional Background

Jake has over 15 years of experience in marketing and media. Before becoming the Director at LinkedIn, he served in several roles within the company:

  • Group Manager, Paid Media Labs (July 2020 - September 2021): Established a strategic team to enhance media capabilities through measurement and automation.
  • Group Manager, Digital Marketing and Strategy (September 2019 - July 2020): Led paid marketing initiatives for member growth and engagement.
  • Senior Manager, Digital Marketing and Strategy (March 2016 - September 2019): Managed global paid media strategy for LinkedIn's mobile apps.

His earlier career includes positions in marketing operations and technology management at various companies, contributing to substantial growth in digital marketing capabilities.12

Skills and Expertise

Jake is recognized for his ability to identify opportunities in marketing technology and analytics. His work has significantly impacted LinkedIn's advertising strategies and operational efficiencies. He is known for fostering innovation within paid media channels.1

For more detailed insights into his professional journey, you can view his LinkedIn profile under the username baileyjake.1

Highlights

Aug 29 · linkedin

Yesterday, LinkedIn’s CSO Marketing Team hosted our second annual audio pitch day at an amazing space on our Mountian View campus where we invited top audio partners from around the world to pitch out-of-the-box ideas to LinkedIn in a speed dating style event.

Each of the networks brought different strengths, however, the theme of the day for me was “audio is only just the beginning”. The podcast and audio space has expanded rapidly to include video, social, influencer strategy, events, and more.

I can’t wait to start rolling out some of the top ideas to our programs in the coming months!

Thank you Juliana, Allison, Sara, Hilary, Conor and the whole team who put on such an excellent day!

Jun 27 · linkedin

As a digital marketer who knows way to much about how data is shared, McSweenys nails it 😂 - "Calm down - Your phone isn't listening to your conversations. Its just tracking everything you type, every app you use, every website you visit, and everywhere you go in the physical world"

https://lnkd.in/gNYDRX8V

Related Questions

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Jake Bailey
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Experience

Director, Head of Paid Media Labs at LinkedIn (September 2021 - Present)
Group Manager, Paid Media Labs at LinkedIn (July 2020 - September 2021), Group Manager, Digital Marketing and Strategy at LinkedIn (September 2019 - July 2020), Senior Manager, Digital Marketing and S at North Italia (March 2005 - May 2008)

Education

University of Denver, BSBA in Marketing and Digital Media Studies, Conifer Senior High School

Location

Oakland, California, United States