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Jake C.

Cofounder at Tadpull and Lecturer at Harvard Business School

Jake Cook is a Lecturer of Business Administration in the Marketing Unit at Harvard Business School.1 He joined the faculty in May 2023 and teaches the Digital Marketing Workshop course for second-year MBA students.2

Some key points about Jake Cook:

  • He is an entrepreneur and educator with expertise in e-commerce, digital marketing, and AI.12

  • Cook is the co-founder and CEO of Tadpull, a company that uses AI and data science to help e-commerce businesses optimize customer acquisition, retention, and inventory.12

  • His course at Harvard Business School covers topics like SEO, paid media, social media, Amazon marketing, analytics, and machine learning.2

  • Prior to Harvard, Cook taught at other institutions including Montana State University, the University of Montana, and Minneapolis College of Art and Design.2

  • He holds a BA in physics and an MA in marketing communications from Drury University.1

  • Outside of teaching, Cook collaborates on research initiatives and case study development at Harvard Business School.2

  • His professional interests include experimenting with machine learning algorithms, investing in direct-to-consumer e-commerce ventures, and exploring digital nomad lifestyles.2

Highlights

Oct 27 · linkedin

#ecommerce #CBCV #customeranalytics #harvardbusinessschool

Sep 30 · linkedin

Despite the economic headlines, the ecommerce space shows no signs of slowing down.

But we see over and over that great data + execution is key to making smart bets and getting consistent returns for PE investors.

We're excited to host a remarkable group from finance next week around this opportunity here in Bozeman.

Our keynote is one of our heroes here at Tadpull and a legend in the finance + marketing space - Peter Fader from Wharton and Theta Equity. (I use his and Daniel McCarthy's work in my grad course on ecomm and if you haven't read their HBR cover story on #CBCV - it's a must read).

We'll also hear about the power of headless commerce from a design and finance perspective from CFO Robert Alvarez and VP, Agency Partnerships Daniel Fertig from BigCommerce. Lexia Schwartz Canaccord Genuity will unpack acquisition trends in the digital space and our long-time friend Penny Porterfield from ZaneRay will walk through their PE playbooks for predictable portfolio performance. Finally, we couldn't pull this off without such great partners like Bolt and Klaviyo. 

Stay tuned for videos and interviews on all the above coming later in October for helping spread the knowledge as much of the frameworks for PE in this space are still being written.

And finally a huge thanks to everyone from Team Tadpull (especially Jenny Mueller, M.A.) for all the help putting this together. You are some remarkable humans to work alongside!

#ecommercebusiness #ecommercesoftware

Related Questions

What courses does Jake C. teach at Harvard Business School?
How did Jake C. start his career in digital marketing?
What is Tadpull, and what does it do?
How does Jake C. integrate AI into his teaching at Harvard?
What are some notable projects Jake C. has worked on at Harvard?
Jake C.
Jake C., photo 1
Jake C., photo 2
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Experience

CEO at Tadpull since May 2013, Lecturer at Harvard Business School since May 2023
Adjunct Professor at Montana State University (2007 - May 2023), eCommerceFuel Capital Angel Investor (February 2020 - Present)

Education

MA & BA with Honors in Marketing and Physics, Minor in Mathematics and Global Studies from Drury University (1998 - 2004), Mechanical Engineering at Washington University in St. Louis (2001 - 2002)

Location

Bozeman, Montana, United States