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Jake Disraeli
Co-Founder & CEO @ Treet
Jake Disraeli is the Co-Founder and CEO of Treet, a platform that helps apparel brands implement resale programs to grow revenue while reducing their environmental footprint.13 Here are some key details about Jake Disraeli:
Professional Background
Jake has spent over a decade in e-commerce and entrepreneurship.1 His career highlights include:
- Co-founding Treet in December 20203
- Director of Business Development at Russell Marketing (2020-2021)3
- Various roles at Indiegogo from 2017-2020, including Director of Sales3
- Co-founder of The Cardboard Guys, a company designing eco-friendly children's furniture (2014-2016)3
Education
- Bachelor of Science in Business Administration with a focus on Entrepreneurship and a minor in Environmental Studies from California Polytechnic State University-San Luis Obispo (2009-2013)3
- Studied International Business at Universitat Autonoma de Barcelona in 20113
Mission and Vision
Jake is passionate about promoting sustainability in the fashion industry. At Treet, he aims to empower brands to adopt circular business models through official resale programs.3 He believes in "doing well while doing good" and has focused his career on providing value to early-stage startups and supporting entrepreneurs creating positive change.3
Expertise
Jake has extensive experience in:
- Developing and managing resale marketplace solutions2
- Crowdfunding and product launches1
- Sales and business development in the tech industry3
- Sustainable business practices and circular economy models4
Through his work at Treet, Jake is actively involved in addressing sustainability challenges in the fashion industry and promoting the growth of the secondhand clothing market.24
Highlights
We accidentally established Treet's cultural values to spell, ECOM 🤷♂️
True story.
We didn’t formalize our values until we had a seven-person team. We felt that was the tipping point where we started to create “culture” and could define who we were and who we aspired to be.
After a brainstorm with our team at the time, we left with a set of four core values. It wasn’t until several months later that Laura Jackson realized they spell, ECOM. It was meant to be.
We revisited our values recently at our last ReTreet and noticed we were missing one that describes our tenacity. This time around, we couldn’t help ourselves and made sure it started with an "R" to spell, RECOM 🙌
Alas, Treethugers are:
R- Resilient
E- Empowered
C - Collaborative
O - Open-Hearted
M - Mission Driven
We hire for these values and review them during onboarding with every new hire. Even though the values are a part of our DNA, I think there’s a lot of room to embrace the values in a deeper way to reinforce them across the team.
What are the things you do, big and small, to establish and engrain company values?
In order for sustainability initiatives to make a real impact they have to make real money.
If sustainability initiatives don’t make money, they will be deprioritized.
It’s nice to launch a flashy new sustainability program, but when the rubber meets the road and brands have to make tough choices about where to cut, it tends to be the thing that doesn’t make money.
It’s a harsh reality but we’ve seen it all too often.
