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Jake Fagan
Co-Founder & CEO | Margen
Jake Fagan is an experienced entrepreneur and business leader based in Athens, Georgia.1 He is currently the Co-Founder & CEO of Margen, a position he has held since August 2023.1 Margen is described as the first Shared Risk Marketing Strategy firm, aimed at increasing C-Suite clarity, buy-in, and confidence in marketing.1
Prior to founding Margen, Fagan's career included:
- Executive Vice President and Performance Officer at Lewis Communications (May 2022 - August 2023)1
- VP of Digital at Lewis Communications (October 2016 - May 2022)1
- Co-founder and President of Caddis Interactive (December 2010 - October 2016, sold in 2016)1
- Partner at Flint Holdings, LLC (February 2012 - December 2019)1
Fagan holds a BA in Communication from Mississippi State University, which he attended from 2000 to 2004.1 His professional experience demonstrates a strong background in digital marketing, business strategy, and entrepreneurship, particularly in the marketing and communications sector.
Highlights
In 2020 Summit Partners acquired 59% of Solo Stove for $273.1 million which gave them a controlling interest in the company. In late 2023 the company rolled out a campaign in which Snoop Dogg had everyone convinced he was done smoking. The campaign, and other marketing initiatives, drove eyeballs but fell short of hitting Q4 numbers.
So, they fired the CEO and the interim CFO said this: “While our unique marketing campaigns raised brand awareness of Solo Stove to an expanded and new audience of consumers, it did not lead to the sales lift that we had planned, which, combined with the increased marketing investments, negatively impacted our EBITDA,” Tarbox said. “We believe there is a significant opportunity for us to build awareness and that these new campaigns will expand our reach and benefit our brands over the long term.”
Synopsis: If the person who signs your check agrees to give you additional money to "benefit our brands over the long term," you better damn well make sure you know that "long term" means hit the quarterly numbers.
Marketing starts with money.
(By the way, the Snoop campaign was #18 on Ad Age's 40 Best Ads of 2023. )
Finding joy in the hard things has always been a burden to me before it became a gift. So Im trying to change that. Focusing on what we can be in the end provides such a better perspective on every aspect of life. After all, not every day is chicken nugget day in the cafeteria.
