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Jake Huber
Scaled 3 unicorns🦄 & teams from 0→250+ | 125+ founders read my newsletter to scale their teams smarter 📈🧠
Jake Huber is a prominent entrepreneur and founder of the Scale Smarter Newsletter, which focuses on providing tactical advice for startup founders looking to scale their teams and operations effectively. He has a notable track record in the startup ecosystem, having played key roles in scaling three unicorn companies and building teams from 0 to over 250 employees. His expertise encompasses various aspects of startup growth, including personal productivity systems tailored for founders.245
In addition to his newsletter, Huber actively engages with the startup community through various platforms, sharing insights on leadership and operational strategies. He has also contributed to events and discussions aimed at helping entrepreneurs navigate the challenges of scaling their businesses.36 Huber's approach is characterized by practical advice drawn from his extensive experience in high-growth environments, making him a valuable resource for aspiring founders.12
Highlights
I love getting these kinds of reactions from our clients. We're def onto something here!
Maybe you're in a similar situation as Geoff?
Geoff was launching his first markets and needed to build out his team, and fast.
He needed help hiring his sales and operations team from the ground up.
They didn't have a recruiter on their team and couldn't justify bringing someone on full time.
So the heavy lift of sourcing and interviewing landed on Geoff, but he had a business to run.
And that's where Venture Scaler came in...
We built their sales and operations teams from scratch and added 8 new hires in 6 months.
👉 Need help with hiring? Let's chat!
“At Uber, how did you scale supply/demand, besides spending more on ads?”
A marketplace founder asked me this question.
My answer was finding “abundance groups.”
These groups give you instant access to pools of supply or demand.
Doing this will allow you to:
- Unlock Access to Multiple Customers All at Once
- Reach New Markets and Access New Clients
- Decrease Acquisition Costs
- Increase Brand Trust and Awareness
- Access Valuable Expertise and Insights
Let me break it down ↓
1️⃣ Unlock Access to Multiple Customers All at Once
You can acquire your supply or customers one-by-one.
Or you can skip ahead and reach multiple users at once by finding your “abundance groups.”
→ Early at Uber we targeted commercial fleet owners. They gave us access to 20-100 cars and drivers.
→ At Industrious we started a local “Society of Office Managers.” OM’s usually made decisions about office space and we created the group.
2️⃣ Reach New Markets and Access New Clients
Abundance groups let you to tap into a network of potential users you wouldn't have been able to reach on your own.
→ Associations and conferences give you national reach to interact with customers in new cities and new verticals.
→ Uber partnered with hotels to signup their guests as new riders with free ride promos at check-in
3️⃣ Decrease Acquisition Costs
Partnering with Abundance groups allows you to reach new customers at a fraction of the cost.
By tapping into their existing network, you don't have to spend as much on marketing and advertising.
The parent org or association becomes its own channel.
Since they already have access to your target, CAC approaches zero at scale for the targets under their umbrella.
You can also build your acquisition costs into a rev share model so incentives aligned.
4️⃣ Increase Brand Trust and Awareness
Abundance groups have a high level of credibility and trust in their communities.
And you can “borrow it” through a partnership or by affiliation.
By leveraging the group’s reputation, their customers will be more likely to trust your brand and give it a try.
They validate and de-risk you by association.
→ Uber partnered with Mothers Against Drunk Driving (MADD)
5️⃣ Access to Valuable Expertise and Insights
By partnering with Abundance groups, you gain access to
→ Collective knowledge of the group → Valuable insights and expertise → Data and user behaviors
This can help you improve your product offering over time.
You might build new feature sets and product for these users.
→ Airbnb built “Professional Hosting” tools for Superhosts (e.g. multi-calendar)
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