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Jake Kassan

IG/Twitter - @jakekassan

Jake Kassan is a successful entrepreneur and angel investor best known for co-founding MVMT Watches. He served as CEO and Co-Founder of MVMT from June 2013 to June 2021, and as President from October 2018 to June 2021.1 Kassan dropped out of Santa Barbara City College to pursue his entrepreneurial ambitions.12

In 2013, Kassan and his college roommate Kramer LaPlante launched MVMT Watches, which quickly gained popularity among millennials.24 The company grew rapidly, amassing 1.5 million social media followers and achieving $71 million in sales by fiscal 2017.2

In August 2018, at the age of 27, Kassan sold MVMT to the Movado Group for an initial $100 million, with potential additional payments of up to $100 million.24 This sale made him a multi-millionaire, but also led to unexpected challenges with his mental health and sense of purpose.3

Prior to MVMT, Kassan founded and ran other businesses, including:

  • Glow Threads (2011-2014): A company specializing in interactive glow-in-the-dark clothing1
  • NItelife Designs (2008-2013): An e-commerce retail store for apparel and novelty items in the EDM industry1

Kassan has received recognition for his entrepreneurial success, including:

  • Forbes 30 Under 30 (January 2017)1
  • INC. 30 Under 30 (April 2017)1

Currently, at 33, Kassan is focusing on new ventures, including growing his YouTube presence and working as an angel investor for startups like Chubby Snacks, Olipop, and Truff.14

Highlights

Oct 23 · twitter

First Youtube video is officially live

https://t.co/nW6TeFU6cu

Oct 20 · twitter

Launching YouTube next week.

https://t.co/LU1vQurTpR https://t.co/PR14nOynIb

Launching YouTube next week. 

https://t.co/LU1vQurTpR https://t.co/PR14nOynIb

Related Questions

What inspired Jake Kassan to start MVMT?
How did Jake Kassan overcome the challenges he faced after selling MVMT?
What are some of Jake Kassan's most notable achievements as an entrepreneur?
How did Jake Kassan's early failures influence his later success?
What new ventures is Jake Kassan currently involved in?
Jake Kassan
Jake Kassan, photo 1
Jake Kassan, photo 2
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Location

Santa Monica, California, United States