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Jake Mellett
Chief Marketing Officer at iwoca
Jake Mellett is the Chief Marketing Officer at iwoca, a position he has held since October 2022.1 He is based in London, England, United Kingdom and has over 500 connections on LinkedIn.
Career Progression at iwoca
Jake has been with iwoca for several years, progressing through various roles:
- Chief Marketing Officer (October 2022 - Present)
- Head of Marketing (August 2020 - October 2022)
- Head of Brand and Product Marketing (July 2019 - August 2020)
- Growth Marketing Lead (August 2018 - July 2019)
- Growth Marketing Manager (February 2018 - August 2018)
Previous Experience
Before joining iwoca, Jake's professional experience includes:
- Co-Founder at JoeyWears (September 2016 - October 2017)
- Growth Manager and Digital Marketing Manager at ClickMechanic
- Various roles at The Hut Group, including Head of Paid Search for Health & Beauty
- Account Management Summer Fellowship at Ogilvy & Mather
Education and Certifications
Jake holds a Bachelor of Arts (BA) in Psychology and Philosophy from the University of Oxford, where he achieved a 2.i degree.1 He also possesses several professional certifications:
- Google AdWords Certification
- Bing Ads Accredited Professional
- Video Advertising Advanced Certification from Google
Recent Activities
Jake has been active in sharing insights about marketing in the fintech industry. In December 2023, he was scheduled to speak about the role of marketing in fintech funding.2 He has also been involved in discussions about iwoca's potential expansion into bigger loans and international markets.3
Highlights
It's exciting to see iwoca in City AM this morning, highlighting the growth we've seen over the past 24 months. The UK's small businesses have shown incredible resiliance and creativity during a really tough few years - which is why we're really excited about unlocking the potential within these businesses by giving them access to the finance they need.
We're growing the marketing team here at iwoca and are looking to hire a Performance Marketing Manager for New Channels in Marion Bruniaux's team. You'll learn a lot and be given freedom to test new ideas. We think you'll spend your time:
- researching the landscape of Marketing for FinTech businesses to understand how we could reach small businesses in new ways
- developing businesses cases for channels helping us understand their likelihood of success and potential to scale
- designing, implementing and optimising pilot tests for these channels before presenting to the business whether we should scale them, need to test more, or drop it and move onto something else
- feeding back to product teams on changes they can make to unlock new channels
If you're interested please apply here: https://lnkd.in/eQeJKiXx
Or if you have any questions please drop me or Marion a message.
