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Jake Wheeler
Social Media Assistant Manager at Aspen Skiing Company
Professional Background
Jake Wheeler is a dynamic creative professional with extensive experience in the outdoor industry, known for his unique blend of storytelling, design, and marketing expertise. Over the years, Jake has collaborated with leading outdoor brands and destinations, crafting compelling content that resonates with audiences and elevates brand awareness. His hands-on approach to creative projects has made him a sought-after partner among outdoor brands looking to engage consumers through innovative marketing campaigns.
Before being recognized in the industry, Jake launched his career at RootsRated Media, where he held multiple roles including Creative Director and Sales Executive. His time at RootsRated allowed him to hone his skills in content creation and brand management, leading to a showcase of expertise in the outdoor sector. Jake continues to influence the industry through his commitment to storytelling and cultivating meaningful connections between people and the natural world.
In addition to his foundational roles, Jake has served as a social media assistant manager at Aspen Skiing Company, playing a vital role in enhancing the company's online presence while also fostering community engagement through creative campaigns. His strategic thinking and design skills also led him to work with Free Fly Apparel, where as a Brand Manager, he successfully executed branding initiatives that reflected the company's commitment to excellent outdoor performance wear.
Further reinforcing his leadership abilities, Jake was a graduate of the OIA Skip Yowell Future Leadership Academy at the Outdoor Industry Association, a program designed to foster upcoming leaders in the outdoor community. Later, he took on a critical role on the OIA Future Leadership Academy Board, contributing valuable insights and guidance to future cohorts, thereby ensuring that new leaders are equipped to take the outdoor industry forward.
Education and Achievements
Jake Wheeler earned his Bachelor of Fine Arts (BFA) in Graphic Design from the University of Tennessee-Knoxville, where he achieved an impressive 3.8 GPA. His education laid the groundwork for a successful career in design and marketing, enabling him to merge artistry with practical applications in the outdoor sector.
During his academic tenure, Jake developed a disciplined approach to design that informs his current professional endeavors. His background in art and design not only allows him to create visually stunning content but also to develop comprehensive marketing strategies rooted in solid design principles. His academic achievements and dedication to the craft demonstrate his commitment to excellence in all facets of his work.
Achievements
Within the outdoor community, Jake has not only made significant contributions through his professional roles but has also played an active part in various initiatives designed to uplift the industry as a whole. His experience as a board member of the Outdoor Industry Association’s Future Leadership Academy illustrates his dedication to fostering emerging talents in the field, championing innovation, and promoting sustainability within the outdoor sector. In this capacity, Jake provides mentorship, support, and guidance to young professionals, ensuring that they have the tools necessary to succeed in a rapidly evolving industry.
Professionally, Jake has explored various creative roles, including working as a Media Technician during his university years where he cultivated technical skills that enhance his storytelling capabilities. Early experiences like his design internship at Robin Easter Design have further shaped his career path, providing him with the early exposure necessary to understand the intricacies of design in the real world.
As the founder of Day Fire Company, Jake has been able to channel his passion for the outdoors and storytelling into a thriving venture. At Day Fire Company, he creates avenues for individuals and families to engage with nature, leading outdoor experiences and workshops that underscore the benefits of spending time in the wild. His dedication to helping others discover the magic of the great outdoors speaks to his larger mission of promoting outdoor activities and fostering community connection through nature.
In summary, Jake Wheeler exemplifies a commitment to excellence in the outdoor industry through his diverse background in graphic design, marketing, and storytelling. His skills as a collaborator, coupled with his leadership in various organizations, make him a prominent figure in the movement to connect people with the transformative power of nature.
