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Jakob Andersson

Empowering marketers

Jakob Andersson is a positive, humble, and lifelong student who is always seeking new challenges and experiences.

He specializes in helping companies adopt a fully data-driven approach, enabling them to get a real-time overview of their performance across various channels and campaigns.

Jakob has a background in sales, with roles such as Account Executive, Sales Development Team Leader, and Sales Development Representative at Funnel.io.

He also has previous experience as an Account Manager at We Close and as a Fältsäljare at VIQ.

Jakob's educational background includes studying at Jensen Norra.

Highlights

Feb 13 · linkedin

How should we measure marketing success?

We sat down with Chris Fraser and how his agency Intentional uses Marketing Efficiency Ratio (MER) to measure the impact of marketing performance against overall revenue.

He also talks about how they leverage Funnel to create holistic dashboards for their clients, and how to think about short-term and long-term objectives.

Learn more below!

Jan 25 · linkedin

Are you struggling with inconsistencies in your GA4 data?

Join us on February 13th when Funnel will team up with Metric Labs to explore common reasons for discrepancies between data inside and outside of GA.

We'll also cover ways to leverage your GA and marketing data in other tools like Looker Studio, Big Query and Funnel.

Don't miss out!

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Jakob Andersson
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Location

Sydney, New South Wales, Australia