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James Bayliss

VP Commercial Strategy and Pricing at Dext

James Bayliss is a seasoned professional in the start-up and scale-up industry with a strong background in general management and professional services leadership.

He holds a Master's degree in Economics from the University of Cambridge.

With an impressive career history, James has held key roles in various renowned organizations including Dext, Marketing Evolution, Ernst & Young, Accenture, ZenithOptimedia, and ZS Associates.

He specializes in technology, data, and analytics-driven transformation of marketing and sales capabilities for large enterprises.

James possesses a diverse skill set that spans business development, customer success, client service, team-building, and growth strategies.

His expertise ranges from strategic planning to business change management and technology implementation.

Throughout his career, James Bayliss has been instrumental in driving commercial success and business growth, making him a valuable asset in the industry.

Highlights

Aug 29 · linkedin

Ritson and Pauwels take issue with Sharp’s assertion that you can’t usefully measure the impact of brand image metrics on sales and that the reverse feedback mechanism of sales causing changes in brand image is far stronger. Our own work agrees with Pauwels. You can use brand image metrics in marketing planning because you can quantify the causal impact on sales. The key is using the right method - a longitudinal approach that follows individuals and their perceptions and sales over time.

Aug 21 · linkedin

Going to #DMEXCO18? Meet with Marketing Evolution to learn how you can use person-level insights to effectively reach your customers! DMEXCO - Digital Marketing Expo & Conference

James Bayliss
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Location

London, England, United Kingdom