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James Clarke
Sr. Director Digital & Social at PepsiCo || AdAge A-List Nominee ‘24 || Brand Innovators 40 Under 40 Class of ‘21 || 2024 Reggie, Webby, w3 & ANA In-House Excellence Awards Judge
James Clarke is a senior executive at PepsiCo, currently serving as the Sr. Director of Digital Marketing and Social Media for PepsiCo Foods North America.12 He is a self-described "serial intrapreneur" who operates at the intersection of creativity and disruptive technology.1
Career at PepsiCo
James has been with PepsiCo since 2015, progressing through various roles:
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Sr. Director Digital & Social (September 2021 - Present)
- Leads PepsiCo Foods North America's Digital Marketing and Social Media capabilities
- Oversees brand websites, social media strategy, CRM/content marketing, and more for 26 brands
- Manages a team of 31 marketing professionals across North America2
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Sr. Director Media Strategy & CRM (February 2019 - September 2021)
- Managed media activation, strategy, planning, and measurement
- Oversaw a team of 8 professionals2
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Sr. Digital Marketing Manager (June 2015 - September 2017)
- Led Digital and Social Media Marketing strategy for PepsiCo Foods Canada brands
- Launched the Tasty Rewards CRM/Loyalty program
- Founded and chaired PepsiCo Canada's Social Media Governance Council2
Expertise and Responsibilities
James's expertise spans various areas of digital marketing and social media:
- Brand websites and microsites management
- Social media strategy and activation
- CRM and content marketing
- First-party data acquisition
- SEO/SEM
- Digital asset management
- Media strategy and planning
- Influencer marketing
- Consumer data strategy12
Previous Experience
Before joining PepsiCo, James held progressively senior roles in marketing and digital media at:
James Clarke's LinkedIn profile can be found under the username james-clarke-60108716, where he shares insights and updates about his work in the digital marketing and social media space.23
Highlights
Is anyone actually surprised?
One thing you can ALWAYS count on in Marketing (and life) --> "For every trend, there is an equally opposite and powerful counter-trend."
My only question is, what took you so long, demure?
#SocialMedia #SocialMediaMarketing #Consumer #Insights #Marketing #Advertising #Demure #Brat
Check out FoodNavigator-USA's coverage of my recent opening keynote at this year's Digital Food & Beverage Conference, where I shared PepsiCo Foods' ambition to accelerate growth leveraging our all-new Portfolio Food Entertainment brand FLVR [Link in Comments]. 🚀 What a privilege it is to lead the talented internal team responsible for this work!
Congrats to all involved, particularly our PepsiCo leadership Jane Wakely Brett O'Brien Chris Bellinger for their exec sponsorship, external agency partners Popular Pays by Lightricks OMD USA The Hot Plate, Tag's Food & Bev Experts for their support and internal D3 In-House Agency & Marketing Culinary Teams for pulling it all together and leading the charge. 🙌
#PepsiCo #PepsiCoProud #ContentMarketing #CRM #SocialMedia #Culinary #DigitalMarketing #Marketing #BrandBuilding
