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James Cragg

Global Head of Ecommerce (B2B & B2C) at Diageo

James Cragg is a highly experienced professional with a strong academic background, holding a Master of Business Administration (MBA) from Lancaster University and a Zoology BSc with a focus on Marine Sciences from the University of Aberdeen.

With an impressive career trajectory, James has held key leadership roles in various renowned organizations, showcasing his expertise in ecommerce, innovation, category development, commercial planning, and activation management.

His most recent position was as the Global Head of Ecommerce (B2B & B2C) at Diageo, a prominent multinational alcoholic beverages company, where he led strategic initiatives to drive online sales growth and enhance customer experience. Prior to this role, he served as the Head Of Ecommerce for GB & Ireland at Diageo, overseeing digital sales channels and developing innovative online marketing strategies.

Before his tenure at Diageo, James held notable positions within the same company, including Head of Innovation Commercialisation GB, Head of Category Development GB, and Senior Commercial Planning and Activation Manager RTM Channel, where he demonstrated his proficiency in driving business growth through innovative product launches, strategic category management, and sales planning.

Prior to his time at Diageo, James gained valuable experience in the consumer goods industry, with roles at reputable companies such as innocent drinks, Kellogg Company, and Britvic Soft Drinks. His diverse roles included Wholesale Controller, National Account Controller, National Account Manager, Account Director, and ECR Manager, showcasing his versatility and expertise in sales, account management, and supply chain operations.

James Cragg's extensive professional journey reflects his strong leadership capabilities, strategic acumen, and business acumen, making him a valuable asset in driving organizational success and achieving market leadership in the consumer goods and ecommerce sectors.

James Cragg
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Location

London, Greater London, United Kingdom