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James Draper
Founder and CEO of Virtual Sport Technology I Virtual Billboard Replacement in sports video games I Full-funnel in-game sponsorship and commerce platform
James Draper is a visionary entrepreneur who has founded companies that have revolutionized the digital advertising industry.
In 2015, he established the first platform for Digital Out of Home, paving the way for programmatic DOOH and allowing the purchase of real-world billboards for short durations.
Under his leadership, in 2017, the In-game advertising sector was rejuvenated with a focus on innovative strategies, notably with a contract with Football Manager.
In 2023, James Draper pioneered Dynamic sponsorship and fan engagement in gaming for sports teams, marking a significant advancement in the field.
With a rich background, he has served as the Chief Executive Officer and Co-Founder at Virtual Sport Technology, as well as the Founder and Chief Executive Officer at Bidstack.
His expertise extends to commercial roles at various organizations, showcasing his versatile talents and experience in the tech and advertising sectors.
Highlights
The announcement that the NFL is opening it’s doors to Private Equity, will usher in a new wave of initiatives and technologies that unlock trapped value in these huge sporting franchises.
The ever improving off-field infrastructures supporting each of these businesses, will lead to an increased focus on regional monetisation of their global fan bases.
We are excited we have already helped the Washington Commanders monetise their video game audience and run campaigns for Northwest Federal Credit Union on the in-game jumbotron in NFL Madden Mobile and NFL Pro Era, before they took the full naming rights for the Commanders’ stadium in real life.
Fascinated to see what further innovations are adopted in this PE era.
Before we announce the next phase of our journey (in-game sports sponsorship activation), I found an old video of a presentation of the Bidstack company vision / offering, from 2017 - 11 days after we'd signed a deal with Football Manager.
https://lnkd.in/e_7UB5UM
Interesting to see how much the in-game advertising industry has evolved and how much we've followed the initial mission - congratulations to everyone who has worked within Bidstack and as we focus on the future as Virtual Sport Technology, we look forward to sharing developments shortly...
