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James Durston
Associate Editorial Director at SCMP
James Durston is an award-winning marketing and digital content leader with a wealth of experience in overseeing and coordinating high-impact campaigns. He has a strong entrepreneurial spirit and keen commercial acumen, having spearheaded operations for renowned global brands such as CNN, Cathay Pacific, SCMP, and Condé Nast.
Apart from his corporate roles, James is also a prolific author in the travel writing domain, with multiple published books to his credit. Furthermore, he is actively involved in running a thriving community platform dedicated to journalists and publishers, boasting a membership base exceeding 10,000 individuals.
His professional journey includes leadership positions across various esteemed organizations, notably serving as Editor in Chief at Blue Tech Wave, Associate Editorial Director at South China Morning Post SCMP, Managing Editor at JamesSuckling.com, and Digital Editor at Cedar Communications, among others. With an educational background encompassing a Master of Arts (M.A.) in Psychology from the University of Glasgow, James has a solid academic foundation to complement his extensive practical experience.
Possessing a broad network of thousands of journalists and media professionals worldwide, James Durston has demonstrated a deft touch in managing international teams of up to 20 members. His leadership has been instrumental in steering the success of four prominent content platforms in Hong Kong, underlining his knack for driving impactful strategies in the digital and marketing realms.
Highlights
After 25 years of journalism, there are a few things I unconsciously consider important. Deadlines are one. Having grown into journalism in the days of print when missing a deadline could cost real money, I feel incredibly anxious if I ever feel as if I am going to be late for anything. Accuracy is another. Striving to be truthful, correct and factual (much of what a journalist needs to strive for can be bullet-pointed under a chapter heading of ‘Accuracy’), has become, simply, how I do things. Most journalists will feel the same. Questioning the tales we are presented with to distill the truth becomes a part of the DNA. It’s not conscious, it’s baked in. And it’s easy to assume this is how all people behave. But that’s not correct. And this is important, because as AI and social media collide, the result is one of the most dangerous combinations the world has had to deal with for many decades. I feel equipped to deal with this, with a journalist’s natural skepticism and default to seeking evidence and proof. But >99% of the world don’t have a journalist’s fussy, truth-needy pedantometer. Including my kids, and probably your kids. And in the echo chambers of my own social media channels, where my media-trained friends and colleagues gape with incredulity at spun stories that appear (to us) to be literally unbelievable, we must remember not everyone is trained to be a truth-seeker. Newsletter with calls for pitches:
