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James Harding

Head of Growth at Lyka Pet Food

James Harding is a seasoned digital leader with over nine years of experience, transitioning between agency and client roles across various industry verticals including finance, education, travel, automotive, media, publishing, luxury, and retail.

James has excelled in established blue-chip companies, consultancies, startups, notably consulting for Sky DE in Munich and currently residing in Sydney, Australia, showcasing his global experience.

His expertise lies in bridging Marketing, Operations, and Tech, with a diverse skill set encompassing website ownership, user experience, digital media buying, acquisition channels like SEO, PPC, social, retargeting, display, email, and affiliates.

Additionally, he has experience in programmatic display, content marketing, PR, marketing communications, social media strategy, community management, web analytics using tools like Google Analytics, Omniture, Tealium, and GTM.

James also specializes in conversion rate optimization tools including Test & Target, SessionCam, Maxymiser, and Optimizely, along with CRM systems like Salesforce and Sage, proficient in business and data analysis with advanced Microsoft Excel skills and SQL knowledge.

He pursued a BSc in Business Management (Marketing) at Cardiff University and completed A-Levels in Business Studies, Classics, and Geography at Prior Park College.

Throughout his career, James has held key positions such as Head of Growth at Lyka Pet Food, Digital Director at Zenith Media Australia, and Head of Digital and Content at Profile Pensions, showcasing his strong leadership and strategic digital acumen.

James Harding
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Location

Sydney, Australia