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James Hercher

Reporter at AdExchanger

James Hercher is a Senior Editor at AdExchanger, covering the intersection of commerce, media, and advertising technology.13 He joined AdExchanger in May 2021, focusing on beats including ad tech, political advertising, retail, CPG, and ecommerce.12

Prior to his role at AdExchanger, Hercher's career included:

  • Account Executive at The Rosen Group (2014-2015)
  • Broadcast Desk Assistant at PBS NewsHour (2012-2013)
  • Production Assistant at NFL Films (2011-2012)
  • Editorial intern and writer at Bleacher Report (2010)
  • Intern at Billboard (2008)

Hercher holds a BA in English from Haverford College, where he studied from 2007 to 2011.1 He also spent time studying at King's College London in 2010.1

In his current role, Hercher writes about various aspects of the advertising and commerce industries, including topics such as retail media, programmatic advertising, and data-driven marketing technology.45 He contributes to AdExchanger's newsletters and articles, which reach over 52,000 subscribers daily.5

Highlights

Jan 1 · prowly.com
James Hercher at AdExchanger | Contact Details - Prowly
Feb 16 · adexchanger.com
The First Edition Of AdExchanger's Commerce Newsletter, And We ...
The First Edition Of AdExchanger's Commerce Newsletter, And We ...
Oct 4 · AdExchanger
Zeta Global Acquires Apptness, Hiring And Employment-Based Survey Data Company - AdExchanger
Sep 27 · AdExchanger
Goodbye, Last-Click Attribution: Google Ads Changes Default To Data Modeling - AdExchanger
Sep 1 · adexchanger.com
James Hercher, Author at AdExchanger | Page 39 of 121
May 24 · talkingbiznews.com
Hercher joins AdExchanger to cover ad tech, media and commerce

Related Questions

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James Hercher
James Hercher, photo 1
James Hercher, photo 2
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Location

Greater New York City Area