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James Hoeksma

Senior Business Analyst at AstraZeneca

James Hoeksma is a highly creative and award-winning Senior User Experience professional with a strong track record of delivering exceptional online results while prioritizing customer-centric technology.

Throughout his career, James has excelled in leading teams and stakeholders to optimize online customer experiences, resulting in increased customer satisfaction, sales, self-service usage, and customer retention.

His key achievements include winning the eConsultancy 2014 Digital Award at Microsoft, growing the Referral Engine ecosystem at Nokia, leading the successful UK web redesign at T-Mobile, and significantly increasing sales conversions at Virgin Media.

James Hoeksma holds a BSc Hons in Product Design from Brunel University London and has a diverse educational background covering user-centered design, graphic design, ergonomics, electronics, and PIC programming.

With experience in various organizations such as AstraZeneca, Microsoft, Nokia, T-Mobile, Virgin Media, and more, James has accumulated a wealth of expertise in user experience research, business analysis, service design, online sales, and optimization.

His career highlights also include roles as Chief Investigating Officer at both Microsoft and Nokia, User Experience and Optimization Design Manager at Nokia, Head of Online Experience at T-Mobile, and Web Change Manager at Virgin Mobile.

James Hoeksma's contributions extend to creating innovative solutions like the Argos in-store 'Quick pay' kiosk and fostering a customer-first approach in organizational design processes.

His passion for driving business goals through creative and user-centric strategies makes him an invaluable asset in the field of user experience and online service optimization.

James Hoeksma
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