Suggestions
James Ient
CFO and Finance Director
James Ient is the Chief Financial Officer (CFO) at TraditionDATA, a position he has held since the company's inception. He is also the CFO for Compagnie Financiere Tradition in the Asia-Pacific (APAC) region. Ient has a robust background in finance, having started his career as an Audit Executive at Deloitte and later working at PricewaterhouseCoopers as an Executive in audit.
In 2003, he transitioned to Vodafone as a Group Financial Accountant and subsequently served as CFO at Orient Global from 2004 to 2007, where he managed various financial functions and led significant restructures. After joining Compagnie Financiere Tradition in 2007, Ient has taken on multiple roles, including overseeing global credit control and market data sales since 2020. Additionally, he is involved in several investment roles with companies like Superminted and Click2View, and he was a founder investor of Jai Financial Pte Ltd, which was later acquired by Acclime.
Ient holds a Master's degree in Civil Engineering from the University of Exeter and is a Chartered Member of the Institute of Chartered Accountants in England and Wales (ICAEW) .12
Highlights
Stay on Message: Why Repetition Works
The phrase "stay on message" is overused and oversimplified jargon, but the underlying principle is critical to effective communication and branding. Staying on message means ensuring your communication is focused and repeated. It applies across the board—from how we conduct ourselves, to how we share knowledge, to how we build and maintain corporate brands. In its simplest form, it's when your network knows your style and core beliefs.
Focus: The Foundation of Clarity Be clear and unambiguous. Your message should encapsulate what you stand for and resonate with your network immediately. In personal conduct, a focused message translates into demonstrating your values and principles consistently in both communication and actions. In knowledge sharing, it means distilling complex ideas into core principles that can be easily understood and applied. It's also critical not to dilute the message, so make sure you walk the talk.
Repetition: Making Your Message Stick Once your message is focused, the next step is repetition. Repetition is the secret sauce. It's not enough to articulate your message once and expect it to stick; it must be reinforced consistently over time. Don't get bored of your own message or underestimate the importance of repetition. Repetition is what transforms a message from a fleeting thought into a lasting impression.
So, make sure that you know what you want to be known for. Stick to it in words and actions. Stay on your own message.
"Daddy, which bank do you work for?" Emma asked me, and so I tried to explain the different parts of the financial industry.
"A bank is a place where people and businesses can store their money and borrow money. Banks offer various ways to save, like savings accounts, deposit accounts, and investment accounts. They also lend money through credit cards and loans. Sometimes more people want to borrow than save, and transactions happen in different currencies like Japanese yen or British pounds, not just Singapore dollars. This makes things more complex for banks. Daddy, however, works at an interdealer broker. My job is a bit different. We help connect banks when they want to buy or sell financial assets, like a matchmaker. Banks transact with each other to balance their scales—making sure they have an equal amount of savings and loans, and that what they owe in one currency matches what they are due in another. Since these balances change every day, banks trade financial assets daily to keep things even. We don’t buy or sell anything ourselves; instead, we act as negotiators, ensuring that these trades happen smoothly and at the best prices. We help banks and other large institutions trade with each other efficiently."
I think the hardest thing to visualise is what a bank does (and why) in the 21st century. What a broker does is most a response to the complexity of banking and non-bank financial activity.
