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James LaCroix

Product Design Director at Braze

James LaCroix is the Product Design Director at Braze, a position he has held since October 2023.1 He is a design leader with a strong background in product design, team management, and business strategy. LaCroix has a track record of growing and developing high-performing, customer-focused product design teams.12

Career Highlights

  • Current Role: Product Design Director at Braze (October 2023 - Present)1
  • Previous Positions:
    • Sr. Product Design Manager at Twitter (November 2021 - January 2023)1
    • Product Design Manager at Twitter (July 2019 - November 2021)1
    • Staff Product Designer and Senior Product Designer at Twitter (June 2016 - November 2018)1

Skills and Expertise

LaCroix has demonstrated expertise in:

  • Leading cross-functional initiatives1
  • Developing product strategies1
  • Managing and mentoring design teams1
  • Driving innovation in advertiser experiences1
  • Improving design systems and processes1

Background

Before joining Braze, LaCroix had a significant tenure at Twitter, where he played key roles in advancing the company's advertising business. He also founded LaCroix Design Company, where he worked on various design projects from 2005 to 2016.1

LaCroix is based in Chicago, Illinois, and has a history of entrepreneurial and leadership roles in the design and technology sectors.12

Highlights

Jul 11 · linkedin

Excited to share the launch of the Braze Data Platform! 🎉 This offering makes it easy for brands to unify and use zero- and first-party data. 📊✨ With these powerful capabilities and partner integrations, marketers can deliver better, scalable customer experiences. 🚀🔗

#CustomerEngagement https://dy.si/MDtJ2

Feb 21 · linkedin

Proud to share news of continued business momentum for Braze, with the appointment of new global leaders, passing $500M CARR, and marquee new customers including Wendy's and Bombas. Read more here:

Related Questions

What are some of James LaCroix's most notable achievements at Braze?
How did James LaCroix's entrepreneurial background influence his design leadership style?
What specific strategies did James LaCroix implement at Twitter to grow the SMB advertising segment?
How did James LaCroix's role at Twitter evolve over the years?
What are some key projects James LaCroix led at LaCroix Design Company?
James LaCroix
James LaCroix, photo 1
James LaCroix, photo 2
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Location

Chicago, Illinois, United States