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James Moat
VP, Digital at K&N Engineering
Professional Background
James Moat is an accomplished marketing professional known for his unique ability to bridge the gap between brand building and digital performance marketing. With a rich career that spans from Fortune 100 companies to start-ups, James has a proven ability to blend creativity with data science, ensuring that marketing strategies are not only innovative but also measurable and effective.
Throughout his career, James has demonstrated exceptional leadership qualities, which have enabled him to create world-class marketing organizations. His experience is vast, having worked across complex business units and diverse global geographies and industries, including mobile technology, consumer goods, and e-commerce. As a Vice President at major organizations like Targus and K&N Engineering, he has made significant contributions by enhancing consumer experiences and driving digital strategies.
James believes deeply in the importance of people and is passionate about building and developing high-performing teams. He aligns individual strengths and aspirations with business needs, which empowers his colleagues to excel and fosters an environment of coaching and support.
Education and Achievements
James holds a Master of Business Administration in Marketing from Northeastern University, where he gained critical insights into market dynamics, consumer behavior, and strategic management. He also earned a Bachelor of Science in Management from California State University, Long Beach, laying a solid foundation for his business acumen and leadership capabilities.
He holds various certifications, including Project Management Institute (PMP), ATG E-Commerce Solutions, and Endeca, further underscoring his commitment to professional development and excellence in marketing and project management.
James has received numerous accolades for his innovative marketing contributions. Notable recognitions include being featured in "Smart Insights: 4 Inspirational B2B Brands Leveraging Social Media in B2B Marketing" and receiving the prestigious Innovation Enterprise Award. His peers have recognized him as one of the "13 Marketing Stars To Watch," which highlights his status as a thought leader in the marketing industry.
Achievements
James's diverse career is marked by multiple leadership roles where he has successfully executed product launches, implemented innovative marketing strategies, and fostered a culture of collaboration and creativity. Not only has he held senior leadership positions such as Vice President of Global Digital and Ecommerce at Targus and Vice President of eCommerce at Velocity Outdoor, but he has also served as the Director of Global Digital Corporate Communication at Avery Dennison and the Director of Digital Ecommerce Strategy at the Los Angeles Times.
In addition to his extensive experience, James's time as a Senior Manager at The Walt Disney Company and as a Manager in E-commerce for Skechers gives him a unique edge in understanding both the creative and operational sides of marketing. His earlier role as a Web Content Producer at Directv laid the groundwork for his strong digital marketing expertise.
James's core values significantly influence his work ethic and leadership style. Emphasizing curiosity, humility, transparency, simplicity, and humor, he creates an enjoyable and thriving workplace. He believes that fostering an engaging environment for employees correlates with increased productivity and success.
James offers timeless career advice: "Never stop learning and accumulating knowledge." He recognizes that productivity alone can lead to marginal improvements in results, while a commitment to continuous learning can facilitate exponential growth in one's career and organization. This philosophy not only motivates him; it also inspires those around him to become lifelong learners.
In conclusion, James Moat embodies a modern approach to marketing leadership, combining creativity with analytics, and people alignment with strategic execution. His extensive experience across various industries and commitment to personal and team development make him a pivotal figure in marketing today.
