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James Murphy

Advertising Technology Executive | Programmatic Veteran | Monetization Expert | Problem Solver

James Murphy has a robust background in digital media, excelling in sales, operational, and technical roles throughout his career.

Starting as a website manager, James specialized in search engine marketing (SEM) while expanding the online presence of an electronic component distributer. He demonstrated expertise in growing revenue through online media channels.

Transitioning to leadership roles, James successfully managed business development and online media sales teams. He further refined his skills in programmatic media buying, including real-time bidding (RTB), programmatic direct, and private marketplaces, while assisting in corporate development and merger and acquisition (M&A) activities.

His specialties encompass a wide array of digital media components such as programmatic advertising, exchanges, SSPs, DSPs, trading desks, automation, publisher acquisition, sales management, business development, corporate development (M&A), server-to-server (S2S) integrations, SEO, SEM, website development, media buying, operations, mobile advertising, display advertising, video advertising, native advertising, and a proficient understanding of programming languages like C++, Java, JS, and HTML/HTML5.

James Murphy pursued his education by studying Computer Science at the State University of New York at Old Westbury and obtaining a Professional Certificate in Leadership & Management from Boston University.

Throughout his career, James held key positions at renowned organizations such as IAC, Bulbah, TextNow, RhythmOne, Burst Media, iCrossing Inc., Thomas Publishing, and Jacques Ebert & Assos, showcasing his diverse expertise and leadership capabilities.

Highlights

Feb 15 · linkedin

https://lnkd.in/etmWfpG

Sep 5 · linkedin

The acquisition of Yume accelerates our strategy to build a unified programmatic platform with unique audiences of differentiated quality at scale. Advertisers can look forward to a leading data-driven marketing platform, increased premium inventory, unique consumer insights, and enhanced cross-screen targeting technology. Read about the acquisition:

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Location

Greater Seattle Area