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James O'Brien
Head of Production at Digiday - Writer - Editor - Musician - Filmmaker - Cook
Professional Background
James O'Brien is a multifaceted professional leading the international branded content team for Custom, the in-house agency of Digiday Media. In his role, he collaborates with top-tier writers, researchers, and producers across various media formats, including video, audio, and live events, to deliver exceptional branded content for renowned publications such as Digiday, Glossy, Modern Retail, and Future of Work. His dynamic career encompasses a wealth of experience as an editor, ghostwriter, journalist, musician, and filmmaker, showcasing his diverse skill set in storytelling and communication.
In the realm of content marketing and communications, James has a proven track record of shaping impactful brand campaigns and strategies for social media and video content. He has taken on pivotal roles in external communications, focusing particularly on crisis management solutions. His ability to hone a brand’s voice has been instrumental for a variety of high-profile organizations, including Verve, Samsung, Microsoft, Xerox, and Coca-Cola. Beyond these companies, he has lent his expertise to teams at major industry players like DreamWorks, helping them navigate their content strategies effectively.
Education and Achievements
James earned his Doctor of Philosophy (Ph.D.) in Editorial Studies from the prestigious Editorial Institute at Boston University, where he gained extensive knowledge and insights into the field of editorial work. His dissertation, which explores unpublished writings by the iconic musician Bob Dylan, has contributed to the academic discourse surrounding Dylan's oeuvre. In addition, James has published various scholarly articles on Dylan’s work in respected journals such as Essays in Criticism, further solidifying his position as an expert in the field.
He also holds a Master of Arts (M.A.) in Editorial Studies from Boston University, along with a Bachelor of Arts (B.A.) in English from Framingham State University. His educational background not only reflects his passion for writing and editorial work but also underscores his lifelong commitment to learning and intellectual growth.
Notable Contributions and Projects
As a musician, James has released an impressive eleven albums, showcasing his talent and dedication to the art form. He gained recognition in the early 2000s when he toured both nationally and internationally. During this period, he had the privilege of sharing stages with notable artists including Kristin Hersh, Tanya Donnelly, and Josh Ritter. Music continues to be a significant part of his life as he leverages his artistic skills to express social issues and poignant narratives.
In the filmmaking arena, James made waves with his documentary centered on Bob Dylan's unpublished writings, which has earned a place in The Bob Dylan Archive in Tulsa, Oklahoma. His creative endeavors extend to award-winning music videos, one of which, titled "Weaponized," addresses the critical issue of mass shootings. This video has garnered attention at various film festivals across the United States, highlighting James's commitment to using his artistic platform to engage with pressing societal challenges.
Conclusion
James O'Brien's diverse career trajectory showcases his expertise in editorial studies, content strategy, and creative arts. His multifaceted professional background, coupled with a rich educational foundation, has equipped him to excel in the fast-paced world of branded content. With a passion for storytelling that transcends mediums, James continues to influence the content landscape through innovative strategies and a deep understanding of audience engagement. His commitment to social issues, as seen through his volunteer work with The Resolution Project, illustrates his dedication to fostering positive change in the world. As he explores new opportunities and challenges, James is poised to make an even greater impact in content creation, music, and film.
Achievements
- Leads the international branded content team at Custom, Digiday Media's in-house agency, enhancing content strategies for top brands.
- Consulted for industry leaders such as DreamWorks and Microsoft, bringing innovative content solutions to their teams.
- Published articles about Bob Dylan in prestigious journals, contributing to scholarly conversations in the field of editorial studies.
- Released eleven albums as a musician, sharing stages with renowned artists and gaining recognition in the music industry.
- Created and showcased an award-winning music video, "Weaponized," addressing the issue of mass shootings and screening at festivals in the U.S.
