Suggestions
James Richardson
COO of Engine Digital
James Richardson is the Chief Operating Officer (COO) at Engine Digital, a position he has held since 2018.25 He was promoted to this newly created role after being a long-time staffer at the company.5
Career at Engine Digital
James has been with Engine Digital since at least 2014, as evidenced by his LinkedIn profile.1 In his role as COO, he is responsible for leading people, processes, and performance at the company.4 His focus areas include supporting and growing talented teams in Strategy, Engineering, Design, and Data.
Professional Background
Prior to becoming COO, James had significant experience within Engine Digital, which likely contributed to his promotion. Engine Digital is a company that works with various high-profile clients on digital strategy, customer experience, and product design projects. Some of their notable clients include the NBA, Autodesk, Blueair, Pernod Ricard, and HP.3
Online Presence
James maintains an active professional presence online:
- His LinkedIn username is indeed jsrichardson.13
- He has over 500 connections on LinkedIn.1
- James is also active on Twitter (now X) under the handle @jsrichardson, where he joined in November 2008.4
James Richardson's role as COO at Engine Digital involves overseeing the company's operations and contributing to its growth and success in the digital strategy and design space.
Highlights
Some mornings the internet is mud, and weak UX on a Monday is a bridge too far. Joking aside, I don't see how so many services, products, and experiences continue to push poor, and unfriendly experiences, some of it dark. From airline sites that make you want to cry with frustration, to booking systems that make simple appointment scheduling feel like a Tough Mudder obstacle, and finally SaaS products that can't get the login right?!?, we need better. No the starting block I usually have on Monday morning, but it seemed I'd probably find one or two people out there, who feel the same. Hot take - what's your consistently worst category for user experience?
A friend who isn’t inclined to post on social media stumbled into the current zenith of tipping entitlement – e-commerce. With so much emphasis on customer experience, this slightly tone deaf solicitation irked him. With his encouragement and permission, I’m posting the message sent to their customer service channel.
“After much research I had decided on purchasing your impressive Obsbot Tiny 2 webcam to replace my old, lower res Logitech. However, upon reaching the checkout screen on your site, I sadly discover your tip request option.
"Tip Creep" has now reached a new and absolutely ridiculous frontier. I shared this with a number of my peers - the feeling was unanimously unimpressed. As a company (and I'm a business owner with staff that provide customer service) you should be ashamed of making that ask from your customers. My advice would be to remove that as soon as possible - and perhaps provide a needed raise to your employees.
I will now choose to go back to my research and purchase my second choice - from a different brand.
Sincerely, ‘Ed’
/end
Some closing thoughts - While I sympathize with the challenges of the low wage worker, the company-supported creep of tips into work comp is junk. It’s a normalized download of compensation to consumers. Like my friend, I’ll ditch any company silly enough to systemize this. It ain’t retail bud!!
Love to hear your thoughts.
