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James Riess

SVP General Manager, Loyalty & Messaging @ Merkle | Chief Strategy Officer (CSO)

James Riess is an outcomes-driven marketing and growth leader with over 20 years of experience helping clients achieve business transformation through data-driven, technology-enabled marketing strategies.

He specializes in various areas including acquisition, customer experience, content strategy, gamification, identity, loyalty, CRM, digital transformation, artificial intelligence, digital and mobile media, strategic consulting, social media, commerce, programmatic buying platforms, and CRM.

His vertical expertise spans across financial services, wireless, technology, CPG, retail, health & wellness, and travel sectors.

James Riess studied at Hobart and William Smith Colleges and has held prominent positions in various organizations such as SVP General Manager, Loyalty & Messaging at Merkle, Chief Strategy Officer (CSO) at Merkle, SVP, Head of Strategy & Insights at Merkle, SVP, Client Services at Epsilon, Head of Sales, North America at InMobi, EVP, Director of Client Service at Havas Worldwide, VP / Group Director, Marketing at Digitas, SVP, Group Account Director at Hill Holliday, VP Management Supervisor at Wunderman, Manager, iMarketing Platforms at Digitas, and Account Supervisor at Circle.com.

Highlights

Aug 28 · linkedin

Great article on the efficacy of omni-channel marketing in an over saturated market from CXM Today. "To maximize CLV, businesses need to connect to customers through all relevant channels and provide the best Customer Experience, while balancing the cost to ensure the maximal ROI." #intelligentmessaging, #merkleproud

Jul 26 · linkedin

Merkle’s Intelligent Messaging streamlines the path to purchase, merges media and CRM, and boosts ROAS. If you're already spending on Meta platforms, don't miss this insightful article from Valerie Vacante. #intelligentmessaging, #humanloyalty, #merkleproud, #dentsu

James Riess
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Location

New York, New York, United States