Sign In

James Smith

EVP & GM, Global Ads Sales & Programmatic

James Smith is a seasoned media and tech professional with a strong track record in revenue building, team leadership, deal-making, and strategic planning across renowned companies like Facebook, Disney, Sony Pictures Television, and Sony PlayStation.

Currently, James serves as the General Manager for Amagi, a prominent media tech company, driving the global ads sales & programmatic advertising division, contributing to Amagi's growth as one of the highest-valued media tech companies globally.

Prior to his role at Amagi, James led the Entertainment category at Meta, overseeing a multi-billion dollar ad business dedicated to assisting global studios and streaming TV services in expanding their reach and engaging with customers innovatively.

During his tenure as the SVP of Digital Advertising Sales at Sony Pictures Television and PlayStation, James spearheaded the development of OTT/video ad sales, branded content businesses, and funded Emmy-nominated Original content, including successful projects like Comedians in Cars Getting Coffee and SuperMansion.

James also made notable contributions to digital/OTT advertising leadership for various streaming TV services under Sony, such as Sony Crackle, PlayStation Vue, and Funimation.

With earlier experience as the VP of National Ad Sales at Disney, James managed revenue streams across a network of 30 digital assets, emphasizing OTT/video, social, display, and mobile games.

James has also been an active board member of the IAB, leveraging his expertise in launching successful media ventures in Japan and Europe, in addition to holding global sales roles at companies like Sony and Softbank Japan.

His educational background includes a Bachelor of Arts degree in Political Science and Government from West Virginia University.

James' career has seen him hold key positions like EVP & GM at Amagi Corporation, Head of Enterprise Entertainment & Streaming at Meta, CRO & Equity Partner at Tellie.tv, and various sales leadership roles at Disney, Sony, and other prominent organizations in the media and tech industry.

James Smith
Add to my network

Location

Los Angeles, California, United States