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James Warner

CTO @ Upwave

James W. Warner is a highly experienced technology executive with over 22 years of experience in the software engineering industry, particularly in Ad Tech and measurement practices.4 He served as the Chief Technology Officer (CTO) at Upwave (formerly Survata) from March 2014 to September 2022. During his tenure, he led the development of a top-of-funnel ad measurement platform that measures reach and brand lift across all channels.13 Upwave is known for helping plan, measure, and optimize brand campaigns across digital and TV.1

Before his role at Upwave, Warner co-founded Coterie Inc. and served as its VP of Engineering. He also held positions at Threadflip, Amazon Advertising (A9.com), and Structural Wealth.1 Currently, James W. Warner is the Field CTO for Advertising & Marketing at Snowflake, where he helps marketers manage their data and develop new advertising and marketing initiatives.12

Highlights

May 21 · linkedin

How could I not be excited to head back to Cannes for this edition of "adtech summer camp?" Please reach out, I and the broader Snowflake team would love to chat with as many customers and partners as we can.

Mar 5 · linkedin

One of the first use cases for marketing we see on Snowflake is calling the Facebook Conversion API (CAPI). This makes sense - a customer's first-party data is being used to drive optimization as the third-party cookie is on its way out. As such, I worked with the Hightouch team to write up easy-to-follow instructions to make this use case super accessible.

Related Questions

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James Warner
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Location

Burlingame, California, United States