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James Wu
Founder of Studio Tomo and Brand Strategist
James Wu is a seasoned brand strategist and the Founder of Studio Tomo, a branding and communications collective based in Brooklyn, New York. With over 20 years of experience, he specializes in helping organizations articulate their identity, mission, and unique value propositions. His work aims to empower leaders who are committed to fostering a more just, fair, and interdependent world.12
Professional Background
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Founder and Managing Director at Studio Tomo (March 2015 - Present)
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Freelance Strategy Director at Briteweb (January 2020 - May 2021)
- In this role, he contributed to various strategic initiatives within the organization.1
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Interim Communications Director at Project Evident (August 2018 - September 2019)
- Wu was responsible for establishing the organization's strategic communications plan and enhancing its brand integrity.1
Achievements
James Wu's work has garnered recognition from influential figures and organizations. His rebranding efforts for Acumen received accolades from Richard Branson and Seth Godin, among others. The campaigns he produced were featured across various major platforms like YouTube and ABC News, showcasing his effectiveness in building awareness and community engagement for non-profits.1
Wu's expertise lies in brand architecture, digital marketing, campaign strategy, and visual identity, making him a prominent figure in the branding landscape.2
Highlights
I'm grateful and proud to have led naming and brand strategy for the creation of ColorPop Books alongside the brilliant team at Hyperakt. ColorPop Books is a one-of-a-kind bookshop launched by the good people at DonorsChoose, specializing in identity-affirming book bundles for families looking for new narratives that inspire more conversation and empathy. There are book bundles centering Black joy, indigenous stories, girls in STEM, neurodiverse children, and more. You can check out the case study below…
Great job opportunity with one of our clients, Columbia Global, a new initiative from Columbia University. Bonus is that we'd get to work closely together next year! Please share with anyone you think would be a great fit.
