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Jameson Fleming
Agencies Editor at Adweek
Jameson Fleming is a seasoned journalist and editor currently serving as the Agencies Editor at Adweek, where he covers the advertising industry, focusing on agency-client relationships, marketing strategies, and the role of Chief Marketing Officers (CMOs). He has been with Adweek for over eight years, progressing through various editorial roles including Managing Editor of Marketing and Agencies, Chief of Staff, and News Editor.123
Career Overview
- Current Position: Agencies Editor at Adweek (August 2021 - November 2022) and recently transitioned to Managing Editor.
- Previous Roles at Adweek:
- Managing Editor: Oversaw a team of reporters and developed content strategies.
- Chief of Staff: Managed a newsroom of over 30 staff members and coordinated editorial distribution.
- News Editor: Planned and edited sections of Adweek magazine, focusing on trending topics in advertising.
Fleming's editorial work emphasizes storytelling that addresses industry challenges while highlighting innovative solutions. His experience includes writing daily newsletters and programming major events like Brandweek.124
Educational Background
Jameson Fleming graduated from Syracuse University with a Bachelor’s degree in Broadcast Journalism in 2009.1
Personal Insights
Fleming is known for his advocacy for diversity in the agency world and emphasizes the importance of press coverage in attracting talent. He believes that creative flexibility is essential for fostering innovation within agencies.45
In September 2024, Fleming was appointed as the Editor-in-Chief at MM+M (Medical Marketing & Media), where he will lead the publication's editorial direction, focusing on healthcare communication.2
Highlights
Verizon is unveiling today a massive brand overhaul. In my words—the former design system in its red and black screamed deals and promos at you.
In the words of Leslie Berland and Ricardo Aspiazu, the new design system is meant to be far more human and depict how Verizon's suite of services power your life.
The brand (with the help of Ogilvy) is also temporarily bringing back "Can you hear me now?" to reveal the new look and brand platform.
ADWEEK has the exclusive on how this rebrand came together.
Kyle O'Brien has done a number of great looks at the current responsibilities of different positions across ad agencies and how to succeed in those roles.
He speaks with Paul Ostryzniuk, Nate Virnig, Stuart Alexander, Peepo David, Becca Schepps, Matt Kubis, Mona Hasan, Mauricio Sanchez and rony castor about their roles.
Mona had a succinct view on the role: “A modern GCD must be aware of all the projects going on, client needs from a creative perspective and ensure the right people are on the right team. Knowing the strengths and weaknesses of a team can help your team and the brand thrive."
