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Jamie Auslander

Senior Vice President, Research & Analytics at true[X]

Jamie Auslander is a Senior Vice President of Research & Analytics at Infillion, formerly holding the same position at true[X] from June 2012 to March 2022.12 With over 9 years of experience at true[X], Jamie was responsible for leading the measurement team, guiding behavioral, attitudinal, and demographic research to profile, target, market, and advance true[X]'s ad products and network audiences.1

Jamie's expertise lies in digital advertising technology, focusing on developing, distributing, and measuring streaming video and interactive ad experiences. He was instrumental in developing UP//LIFT, a real-time ad effectiveness measurement program for assessing the full-funnel impact of streaming video and interactive ad campaigns across digital devices and publishers.1

Prior to true[X], Jamie held positions at:

  • Socratic Technologies as Vice President (May 2011 - June 2012)
  • Integrated Media Measurement, Inc. as Senior Research Manager (May 2008 - December 2008)
  • Nielsen as Product Manager (December 2005 - May 2008)
  • Dow Jones as Research Analyst (May 2000 - June 2001)

Jamie holds a Master's degree in International Business Economics from the University of Sydney and a Bachelor's degree in Political Science from Tulane University.2

Highlights

Aug 2 · linkedin

Advertisers - - video viewers may be more inattentive to ads than you think. Our latest study finds 61% of consumers disengage and divert when a streaming video spot plays. Diving deeper, we learned 73% of consumers feel they see the same ads repetitively. Viewers highly value their attention and while open to sharing data for more relevant brand experiences, they desire a fair exchange for their time. Check out our study in collaboration with Ipsos to understand how innovation drives engagement. #attentioneconomy https://lnkd.in/g6tRfixU

Related Questions

What are Jamie Auslander's main responsibilities at true[X]?
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What is Jamie Auslander's background in digital advertising technology?
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What specific research methodologies did Jamie Auslander use at Socratic Technologies?
Jamie Auslander
Jamie Auslander, photo 1
Jamie Auslander, photo 2
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Location

Los Angeles, California, United States