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Jamie Fontana
Senior Director of E-Commerce at Vuori
Jamie Fontana is a prominent figure in the e-commerce sector, currently serving as the Vice President of E-Commerce at Vuori, a performance apparel brand based in San Diego, California. Her career in e-commerce and digital marketing spans over a decade, during which she has held various roles that have contributed to her expertise in the field.
Professional Background
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Current Role: Jamie has been with Vuori since November 2018, initially starting as the E-Commerce Marketing Manager and progressing through various positions including Director of E-Commerce and Senior Director of E-Commerce before becoming Vice President. In her current role, she oversees all aspects related to growth for the e-commerce channel, focusing on analytics, media, performance marketing, and site experience.146
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Previous Experience: Prior to her tenure at Vuori, Jamie worked at Stance as the head of E-Commerce Marketing and played a significant role in launching Frito-Lay's first direct-to-consumer snack brand. Her diverse experience includes working with consumer packaged goods (CPG) and apparel brands, where she has been instrumental in driving growth through digital marketing strategies.34
Education
- Bachelor of Business Administration (B.B.A.) in Marketing from Southern Methodist University.
- Completed certification courses in Data Science from Johns Hopkins University via Coursera.24
Personal Insights
Jamie describes herself as a data-driven marketer passionate about e-commerce growth. She values strong listening skills and an empathetic approach as essential qualities for effective leadership. Outside of work, she enjoys spending time at the beach with family and friends in San Diego.45
Her commitment to building a robust e-commerce team at Vuori is reflected in her achievements, including significant projects like website replatforming and implementing new marketing technologies. Jamie's focus on analytics allows her to leverage data effectively to enhance brand storytelling and commerce balance.45

